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Apple shares rose above $100 in intraday trading today for the first time since June 6, just weeks after the stock hit its latest bottom around the $92 mark.

AAPL is up over 1 percent on the day at the time of publishing, contributing to a slight rise in the Dow Jones stock index on the day.
ALERT: Apple shares just rose above $100 per share for the first time since June 6 https://t.co/C9RCFmaq9f pic.twitter.com/onOEOnJZqU - CNBC Now (@CNBCnow) July 18, 2016
Beyond a short-lived rebound in March and April, Apple shares had steadily declined since the second half of 2015. Some investors have expressed concerns over Apple's recent slowdown, including its first quarterly revenue drop since 2003 and first-ever drop in iPhone sales last quarter.

AAPL is still trading for markedly lower than its year-ago price of around $132, but some analysts believe the stock is undervalued and due for a breakout.

A few weeks ago, analyst Brian White of Wall Street brokerage firm Drexel Hamilton listed AAPL as a "buy" based on a target price of $185. Other firms like Goldman Sachs and S&P Capital IQ, a division of McGraw Hill Financial, have set lower price targets of between $120 and $130 in recent months.

AAPL-Q3.jpg

Apple will release its fiscal third quarter earnings results on Tuesday, July 26 at 1:30 p.m. Pacific Time, with a conference call to discuss the report to follow at 2:00 p.m. Pacific Time. The third quarter will likely mark a year-over-year decline, based on Apple's guidance of between $41 billion and $43 billion in revenue.

Article Link: Apple Stock Rises Above $100 Per Share For First Time in Six Weeks
 

DakotaGuy

macrumors 601
Jan 14, 2002
4,118
3,507
South Dakota, USA
At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Sure Apple's rich and making tons of money, but if the iPhone ever falls from grace things will look A LOT different financially for Apple.
 

MH01

Suspended
Feb 11, 2008
12,107
9,298
Good to see it over $100. Really interested where they will be after the launch of the iPhone 7, if the rumours of the phone are true, guess we will know towards the end of the year / new year
 

igorsky

Suspended
Mar 9, 2011
592
650
Brooklyn, NY
At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Sure Apple's rich and making tons of money, but if the iPhone ever falls from grace things will look A LOT different financially for Apple.

Every product in Apple's stable is a hit...nobody seems to realize this for whatever reason. Just the fact that people still refer to the Apple Watch as a "hobby" when it's generating billions in revenue is baffling to me. Sure glad I picked up more shares when they were sub-$95, thanks to the doom and gloom crowd.
 

newdeal

macrumors 68020
Oct 21, 2009
2,415
1,531
Even at it's high Apple stock has been undervalued if you look at what comparable companies trade for as far as price to earnings however that isn't likely to change and since Apples earnings potential isn't looking like it is going to be trending upward in the short term I would consider Apple a sell stock at this point. Best time to buy back in would be prior to holiday earnings report if they release compelling new products between now and then
 

69Mustang

macrumors 604
Jan 7, 2014
7,860
14,964
In between a rock and a hard place
Fairly or unfairly, AAPL is really never positively affected by what Apple does regarding the sale of their products. AAPL is negatively affected by the downward trend in sales. Record sales quarter? AAPL flat. Another record sales quarter? AAPL flat. Flat sales quarter? AAPL down. Negative sales quarter? AAPL down. Personally, I think anyone tying their position on AAPL to the company's sales performance should probably not be playing in the market. Imo, AAPL and Apple have never really had much in common.
 

DakotaGuy

macrumors 601
Jan 14, 2002
4,118
3,507
South Dakota, USA
Every product in Apple's stable is a hit...nobody seems to realize this for whatever reason. Sure glad I picked up more shares when they were sub-$95, thanks to the doom and gloom crowd.

https://www.thestreet.com/story/13433583/1/is-apple-becoming-too-dependent-on-iphone-sales.html

Mac and iPad sales haven't been going in the right direction lately. Sure they are hits and they sell a lot of them, but with those trending downward Apple needs the iPhone 7 to make up the difference. All I'm saying is a lack of diversification could come and bite them in the rear.

Now some Apple fans will argue since everything they make is a "hit" you could take the iPhone away tomorrow and it wouldn't matter much. I say that's a bunch of bull. Right now Apple is the iPhone company. I'm not saying it will always be that way, but considering their lack of interest in Macs right now it sure seems that way.
 
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Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,394
At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Sure Apple's rich and making tons of money, but if the iPhone ever falls from grace things will look A LOT different financially for Apple.

I think that era has sailed. Increasingly TC and co seem focused on aggregate revenue, esp. from services, rather than thinking big. Of course, I'm also not sure TC can think big given his resume -- he's a bean counter at heart, a PC bean counter. Of course there is the pie-in-the-sky stuff like iCar, but seems like $ down a rat hole to me given the competition.

Case in point, Apple had all the elements of voice controlled, geofenced home automation well before most anyone else in the industry. Siri, ATV, OS X, iOS, hundreds of millions of iPhones in the wild. If TC had put Apple's full concentration on both homekit's backend and creating reference products to make it understandable to average people it could have been a huge "thing" to push iDevices, ATV, and also create a new revenue stream in HomeKit devices.

Instead squandered its resources and lead gave it to Amazon, Samsung, and Google. It's amazing to me how fast consumers attached themselves to Alexa. That should have been Apple's market w/ Siri.
 

HiVolt

macrumors 6502a
Sep 29, 2008
943
3,704
Toronto, Canada
At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Yeah, the product line, while excellent, is stale... Just look at the upcoming iPhone, it'll basically look/feel exactly the same as for the past 2 years.

They haven't had a true game changer hit since the iPad.
 

bennyprofane

macrumors member
Jun 23, 2015
99
333
An iPhone without a headphone jack is surely not going to be a big bump for the stocks. I still can't believe they're pushing this through, even worse then the time they decided you only need one mouse button.
 

Bubba Satori

Suspended
Feb 15, 2008
4,726
3,755
B'ham
Every product in Apple's stable is a hit...nobody seems to realize this for whatever reason. Just the fact that people still refer to the Apple Watch as a "hobby" when it's generating billions in revenue is baffling to me.

Hi Phil.
Thanks for all the innovation.
 
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calderone

Cancelled
Aug 28, 2009
3,743
351
An iPhone without a headphone jack is surely not going to be a big bump for the stocks. I still can't believe they're pushing this through, even worse then the time they decided you only need one mouse button.

What exactly is the issue?
 

iTom17

macrumors 6502a
Aug 2, 2013
932
1,061
Eindhoven, the Netherlands
At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Sure Apple's rich and making tons of money, but if the iPhone ever falls from grace things will look A LOT different financially for Apple.
I think it's actually good that Apple has neglected the Mac for a while. The longer people have to wait buying a new model, the more they're willing to actually do so. There'll be more and more excitement for new Macs for sure. Think about it, there's a lot demand for that rumoured new MacBook Pro with OLED bar. I don't think people would be as excited about a new MacBook if Apple would've released it just a year after the previous model. It may not be intentional, but I see this as a pretty good marketing strategy. At the same time it is kinda sad that they haven't released any minor upgrades whatsoever.

As for the Apple Watch I don't really agree. It's a fact that the watch is doing great at this point. Sales have dropped in the past months, but that was to be expected. People are expecting a new model this September (heck, many thought Apple Watch 2 would be announced during the last WWDC), so they're currently just waiting. Even so, people get more excited about the current model thanks to the changes coming with watchOS 3. As a beta user of it, I can totally agree with those people saying that the watch will be more powerful than ever before. It's a huge upgrade in terms of speed and stability.

I do have to agree with your point about the iPad though. After iOS 9, I though Apple finally understood how important it is to make their tablet a true laptop replacement without actually replacing iOS with OS X/macOS. That's why I've had this thought that iOS 10 would come with some other major changes to make the iPad truly a powerful enterprise device, but it disappoints at that level. I am very happy with iOS 10 in general, but for both iPad and power users it just lacks at so many levels. Take the number of icons at the home screen for example. It's sad that Apple still hasn't increased the number of rows or columns with at least one, or that you cannot have widgets on the same screen as the regular lock screen etc. Apple was always about iOS taking advantage of that big canvas of a display, but only apps do this. And the new Mail and Notes app in iOS 10 do look nice with their three-pane view. But that's all. Overall, iPad isn't what it's supposed to be. Something they're gonna have to think about if they want it to at least sell a bit. Now, it is quickly becoming an iPod-like device. Less and less people are going to use it. And before you know it, the category will be gone from the top bar at Apple's website. Sad, but it looks like it's gonna be a realistic thought. :p

Sorry for the huuuuuge piece of text, just wanted to give you my thoughts on this whole thing.

Tl;dr:
  • Neglecting Macs seems like some kind of a marketing trick to get more and more excitement about future models.
  • Apple Watch isn't just a hobby in my opinion, it's way more than that, and watchOS 3 is bringing a lot improvements to the watch.
  • iPad isn't what it is supposed to be. Apple calls it a laptop replacement, but it's nowhere near that. iOS needs more improvements to let the iPad take advantage of the big screen.
 

Solomani

macrumors 601
Sep 25, 2012
4,176
9,063
Slapfish, North Carolina
"Stop talking about, being concerned, and speculating on what the stock value does on a day to day basis. Just go back to focusing on the products."

- Zombie Steve Jobs talking to 1) Tim Cook and 2) most MacRumors posters
 
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DakotaGuy

macrumors 601
Jan 14, 2002
4,118
3,507
South Dakota, USA
I think it's actually good that Apple has neglected the Mac for a while. The longer people have to wait buying a new model, the more they're willing to actually do so. There'll be more and more excitement for new Macs for sure. Think about it, there's a lot demand for that rumoured new MacBook Pro with OLED bar. I don't think people would be as excited about a new MacBook if Apple would've released it just a year after the previous model. It may not be intentional, but I see this as a pretty good marketing strategy. At the same time it is kinda sad that they haven't released any minor upgrades whatsoever.

As for the Apple Watch I don't really agree. It's a fact that the watch is doing great at this point. Sales have dropped in the past months, but that was to be expected. People are expecting a new model this September (heck, many thought Apple Watch 2 would be announced during the last WWDC), so they're currently just waiting. Even so, people get more excited about the current model thanks to the changes coming with watchOS 3. As a beta user of it, I can totally agree with those people saying that the watch will be more powerful than ever before. It's a huge upgrade in terms of speed and stability.

I do have to agree with your point about the iPad though. After iOS 9, I though Apple finally understood how important it is to make their tablet a true laptop replacement without actually replacing iOS with OS X/macOS. That's why I've had this thought that iOS 10 would come with some other major changes to make the iPad truly a powerful enterprise device, but it disappoints at that level. I am very happy with iOS 10 in general, but for both iPad and power users it just lacks at so many levels. Take the number of icons at the home screen for example. It's sad that Apple still hasn't increased the number of rows or columns with at least one, or that you cannot have widgets on the same screen as the regular lock screen etc. Apple was always about iOS taking advantage of that big canvas of a display, but only apps do this. And the new Mail and Notes app in iOS 10 do look nice with their three-pane view. But that's all. Overall, iPad isn't what it's supposed to be. Something they're gonna have to think about if they want it to at least sell a bit. Now, it is quickly becoming an iPod-like device. Less and less people are going to use it. And before you know it, the category will be gone from the top bar at Apple's website. Sad, but it looks like it's gonna be a realistic thought. :p

Sorry for the huuuuuge piece of text, just wanted to give you my thoughts on this whole thing.

Tl;dr:
  • Neglecting Macs seems like some kind of a marketing trick to get more and more excitement about future models.
  • Apple Watch isn't just a hobby in my opinion, it's way more than that, and watchOS 3 is bringing a lot improvements to the watch.
  • iPad isn't what it is supposed to be. Apple calls it a laptop replacement, but it's nowhere near that. iOS needs more improvements to let the iPad take advantage of the big screen.

You gave a great run down and although I see your point about holding back Macs to drive demand there is still a part of me that feels Apple just doesn't care much about the traditional PC market anymore. The profit per unit is just not as attractive to them considering all the investment and resources it takes to develop and build a full line of computers. The iPhone is so much more attractive when it comes to a profitable product line. I can't say I blame them, but it kind of stinks to see the focus of the company changed.

I'm still hesitant to say the Watch is going to ever be a huge "gotta have it" product. Fact is hardly anyone I know below 35 or so even wears a watch anymore. Can Apple motivate people that have never worn a watch to buy an additional expensive accessory that must be re-purchased every 2-3 years? I'm not sure.
 
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