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At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Sure Apple's rich and making tons of money, but if the iPhone ever falls from grace things will look A LOT different financially for Apple.
They need to come out with a car or something. ;)
 
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Typical run up before earnings; the stock will get hammered the day after earnings.

I find it interesting. same cycle before / after every earnings call.

I'm interested to see if Apple hit forecasts this quarter. They ddi announce last Quarter to expect declining overall sales.
 
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"Stop talking about, being concerned, and speculating on what the stock value does on a day to day basis. Just go back to focusing on the products."

- Zombie Steve Jobs talking to 1) Tim Cook and 2) most MacRumors posters

Or an actual quote:

Jobs: We've been having record quarter after record quarter, so we're very pleased with how the company's doing. And, uh, you know, Wall Street, I've never been able to figure out Wall Street. But someone once told me manage the top line, which is, your strategy, your talented people, and your execution, and the bottom line will take care of itself. And I've always found that to be the case. So, we're turning in record quarter after record quarter, and Wall Street eventually comes out in the right place.
 
Or an actual quote:

Jobs: We've been having record quarter after record quarter, so we're very pleased with how the company's doing. And, uh, you know, Wall Street, I've never been able to figure out Wall Street. But someone once told me manage the top line, which is, your strategy, your talented people, and your execution, and the bottom line will take care of itself. And I've always found that to be the case. So, we're turning in record quarter after record quarter, and Wall Street eventually comes out in the right place.

its a great quote and MOST business should be operating this way.

if you make great products, manage your people and suppliers well, and come up with great ideas, wallstreet will be pleased because you'll be profitable

but when you start catering to wallstreet by maximizing profits at the expense of product quality, the people that you rely on for business and consumer good will, eventually profits will go elsewhere.

As much as I think T.C. is a GOOD person. his pandering to Wallstreet is going to be his undoing at least. eventually people will go elsewhere.
 
its a great quote and MOST business should be operating this way.

if you make great products, manage your people and suppliers well, and come up with great ideas, wallstreet will be pleased because you'll be profitable

but when you start catering to wallstreet by maximizing profits at the expense of product quality, the people that you rely on for business and consumer good will, eventually profits will go elsewhere.

As much as I think T.C. is a GOOD person. his pandering to Wallstreet is going to be his undoing at least. eventually people will go elsewhere.

No, Wall Street is not about any of that. Remember when Apple sold the most iPhones ever and their stock went down? :|
 
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Too many traders and not enough investors. Buy and hold... It's the best way to acquire wealth.

Sure, there comes a time when you should sell, but unless you see something that's going to disrupt the iPhone, why worry about it... it's going to generate a ton of cash flow for the foreseeable future giving Apple a very long runway to either come up with the next big thing, compete in the next big thing and/or develop existing products like the Apple Watch into a much bigger business which I believe very strongly will happen at some point.

Either way, AAPL is one of the safer bets in this lofty market with less downside and far more upside than most. There's a reason why Berkshire bought Apple at these levels and I'm sure they plan to hold it for the long term.
 
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No, Wall Street is not about any of that. Remember when Apple sold the most iPhones ever and their stock went down? :|

Don't take short term fluctuations as evidence of general trends

you get these short cyclical ups and downs due to many attributing factors from short term investors, but long term holders, the people who actually have real power in the market, car about that profit margins, because of long term holdings. Long term holdings aren't looking for short ups and downs of day to day operations. They are looking for steady, long term income.

this is provided by growth of profit margins. as profit margins grow, in most typical companies, dividends to investors grow.

you're confusing traders and investors. Traders are what are impacting day to day stock. INvestors care about consistent growing profit margins
 
At some point Apple is going to need to find another big hit, because so much rests on one product line right now. The Macs have been neglected, the iPad continues to steadily drop in sales and the watch is nothing more then a hobby at this point.

Sure Apple's rich and making tons of money, but if the iPhone ever falls from grace things will look A LOT different financially for Apple.

Or Tim Cook could flip the bird to guys that talk like that "Apple need to", "Apple should", "Apple has to" and carry on.

Maybe buy everything back and go private again, because at the values that stock is trading, it's not worth it. Wall Street is too dumb for Apple.
 
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Dividends are increased every year and I don't see that changing. Not the highest rate right now, but the stock still seems like a safe/good choice to me. I keep reinvesting my dividend in more stock (DRIP). My long term investment has been doing very well. :)
 
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There's a reason why Berkshire bought Apple at these levels and I'm sure they plan to hold it for the long term.

The reason Berkshire bought Apple is because they wanted to add another poor performing stock to their portfolio. :D

And yes, I'm sure they'll be holding Apple for a long long time, just as they have done with American Express, IBM, Wells Fargo, etc., unless they want to take a loss on the purchase.

http://fortune.com/2016/04/29/berkshire-hathaway-stock-warren-buffett/

While Buffett’s legendary investing track record is well documented, rightfully earning him the moniker of the “Oracle of Omaha,” it’s worth pointing out that his recent stock-picking performance has been lackluster. Since Berkshire’s shareholder meeting a year ago, more than half of the 43 publicly traded stocks it owns are down. Berkshire Hathaway stock itself has also been punished: The shares fell 12.5% in 2015—their worst performance since the 2008 financial crisis, though they have recovered recently, and are up about 2% over the last year.

But of the companies Buffett calls his “Big Four” investments — American Express, Coca-Cola, IBM, and Wells Fargo — only one has gained since Berkshire last held its annual meeting. That would be Coke. American Express has plunged 15% in the same period, while IBM’s stock price sank nearly 16%. Wells Fargo, meanwhile, lost 9% (though in typical Oracle fashion, Buffett bought more of the bank’s shares amid the selloff earlier this year).

Only 19 stocks in his portfolio are up over the last year, and 24 are down — and some of them way, way down. Buffett’s investments in newspaper companies including Graham Holdings and Lee Enterprises are among his worst performers, with Graham’s shares down 24% and Lee’s down 30% over the past year. But Buffett has said in the past that while he likes owning newspapers, he sees them more as money pits than growth opportunities.

Another disappointment has been Goldman Sachs, whose shares have fallen more than 17% since last year’s Buffettpalooza in Omaha.
 
https://www.thestreet.com/story/13433583/1/is-apple-becoming-too-dependent-on-iphone-sales.html

Mac and iPad sales haven't been going in the right direction lately. Sure they are hits and they sell a lot of them, but with those trending downward Apple needs the iPhone 7 to make up the difference. All I'm saying is a lack of diversification could come and bite them in the rear.

Now some Apple fans will argue since everything they make is a "hit" you could take the iPhone away tomorrow and it wouldn't matter much. I say that's a bunch of bull. Right now Apple is the iPhone company. I'm not saying it will always be that way, but considering their lack of interest in Macs right now it sure seems that way.

I hope we're not going to start sending links supporting each of our points of view...we'll be here all day.

I'm not necessarily disagreeing with your points. But the fact is that Apple is a hugely stable and profitable company without the iPhone. You don't have to be an "Apple fan" to like their business, just read their financials. Also, as a tech company they are under no more pressure to innovate than anyone else. I'd like to see someone point out some of the mind-blowing innovation that's currently happening at other companies instead of rehashing the same old **** about what Apple needs to be doing. Then it'll be a really slow at Mac Rumors.
 
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This is prehype. After earning are released, investors will find something to be sad about and dump the stock causing the price to drop below 90 for the first time in forever.
 
We've heard tale of an innovative MacBook Pro.
An OLED touch strip was "innovative" five years ago. Now it's a gimmick.
[doublepost=1468866729][/doublepost]Let's see: in the past week, AAPL went from low 90's to just about a 100 for really no discernible reason whatsoever, and despite a looming less than stellar Q3 call on the horizon. If this isn't stock manipulation setting up one doozy of a short sell, I'm a monkey's uncle.
 
Gap filling and technical intraday trading just completing for going into the EC and crash. AAPL is going nowhere but to $80 until summer 2017 at least. Whoever retailer is buying for medium term before this EC, when the market is at all time highs, next to elections and with the next iPhlopne coming has no idea and is just giving his money to others.

If you don't like stock market theory just look at the products. Are they any good? No, they aren't. They were. Old, expensive, declinings sales and market share. Faith is not a financial argument. Like SJ said at the 1997 WWDC, believe me, if they had something incredible under their sleeves, they would present it tomorrow, truth being they have no crap apart from some hardware upgrades and minor services tweaks at most, probably not even that.

The iPhone has been growing since 2012 above all by expanding geographically, increasing carriers (China Mobile, NTT...). Expanding the pool is over, and AAPL is all about one product (are you kidding me by saying they are diversifying to services? if people don't buy the iPhone who is going to need those services for God's sake??), and one product's growth inertia YoY and margins, and these are consumer electronics. It can be erased from the map in 10 years, don't be naive. If you think that having quite a lot of money here and there is a life insurance, you're very wrong, there have been much bigger and richer companies which went bankrupt even without technical obsolescence.
 
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I will be flabbergasted if the stock doesn't plummet after the earnings call next week.

Let's hope I'm wrong.
I'm fairly certain $100 is as high as it goes. Investors will be so eager for profit-taking (due to stagnation) the stock will definitely head back to $90 or so. Tim Cook is doing absolutely nothing for Apple and the big investors know this. Besides, why would anyone throw away money on Apple when there are stocks like Amazon and Tesla whose CEOs are like cult figures for doing everything right. Apple is now labeled as a company for losers and the news media is constantly reinforcing that message. In recent memory is Apple ever praised for anything it does? Most Apple products are now being called failures before they even go on sale. That's a hard handicap to overcome.

I feel sorry for the suckers who bought Apple stock at $130 or so. They basically threw their money down the toilet and will never see it again. Even Yahoo has outperformed Apple over the last year in share gains. Tim Cook seems to be entirely clueless about increasing Apple's value. He's keeps trying to sell more iPhones in a totally saturated smartphone market which everyone says can't be done. Apple's the only major tech company without profitable cloud services because they'd rather sell fancy AppleWatches which practically no one wants. The AppleWatch seems to be a running joke on Wall Street as Tim Cook's personal boondoggle. Apple's triple threat... Low iPhone sales, low iPad sales, low AppleWatch sales. Forget about the Mac Pro which can't be upgraded even with a crowbar in hand. Apple really shouldn't let the Mac lineup simply stagnate. You'd almost think the people running Apple don't care anymore about whether the company fails or not.
 
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I'm fairly certain $100 is as high as it goes. Investors will be so eager for profit-taking (due to stagnation) the stock will definitely head back to $90 or so. Tim Cook is doing absolutely nothing for Apple and the big investors know this. Besides, why would anyone throw away money on Apple when there are stocks like Amazon and Tesla whose CEOs are like cult figures for doing everything right. Apple is now labeled as a company for losers and the news media is constantly reinforcing that message. In recent memory is Apple ever praised for anything it does? Most Apple products are now being called failures before they even go on sale. That's a hard handicap to overcome.

I feel sorry for the suckers who bought Apple stock at $130 or so. They basically threw their money down the toilet and will never see it again. Even Yahoo has outperformed Apple over the last year in share gains. Tim Cook seems to be entirely clueless about increasing Apple's value. He's keeps trying to sell more iPhones in a totally saturated smartphone market which everyone says can't be done. Apple's the only major tech company without profitable cloud services because they'd rather sell fancy AppleWatches which practically no one wants. The AppleWatch seems to be a running joke on Wall Street as Tim Cook's personal boondoggle. Apple's triple threat... Low iPhone sales, low iPad sales, low AppleWatch sales. Forget about the Mac Pro which can't be upgraded even with a crowbar in hand. Apple really shouldn't let the Mac lineup simply stagnate. You'd almost think the people running Apple don't care anymore about whether the company fails or not.

I think it can go to 105-108 with help from the market before the EC
 
You gave a great run down and although I see your point about holding back Macs to drive demand there is still a part of me that feels Apple just doesn't care much about the traditional PC market anymore. The profit per unit is just not as attractive to them considering all the investment and resources it takes to develop and build a full line of computers. The iPhone is so much more attractive when it comes to a profitable product line. I can't say I blame them, but it kind of stinks to see the focus of the company changed.

I'm still hesitant to say the Watch is going to ever be a huge "gotta have it" product. Fact is hardly anyone I know below 35 or so even wears a watch anymore. Can Apple motivate people that have never worn a watch to buy an additional expensive accessory that must be re-purchased every 2-3 years? I'm not sure.

Almost no one outside of Apple takes the AppleWatch seriously as a product. It's not going to generate significant revenue and it's not going to generate repeat sales, so it's seen as a useless product. If I wanted a smartwatch I'd definitely go for something like a Garmin Fenix instead of a cutesy AppleWatch and I'm a diehard Apple fan and shareholder. I think Jony Ive has taken over Apple with this thin-ness craze to the point of product regression. For some products, it might make sense, but for all of them it doesn't seem appropriate. No professional needs a Mac Pro suitable for looking attractive on a coffee table. A real Mac Pro needs to be able to run the most powerful graphics cards and processors being made and then asking for more. I don't think a 'green' Mac Pro makes sense at all.

I don't even have clue what the focus of Apple is. It's not that plain to see and no one at Apple will tell you what's in the pipeline. They seem to have this overall 'green' aura but Wall Street hates environmental protection because it eats into profits. It's like Apple doesn't know which way to go because there's no real leadership. I've tried to take a long hard look at Apple but it's a real head-scratcher. They may simply be undergoing a business change which makes it look confusing to outsiders.
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Good to see it over $100. Really interested where they will be after the launch of the iPhone 7, if the rumours of the phone are true, guess we will know towards the end of the year / new year

I'm willing to bet at this price, groups of analysts are going to claim Apple's share price has risen too high in too short a time and will urge investors to sell the stock before earnings. Apple is not Amazon. Amazon can rise for two years straight and it remains a great buy with a huge ($1000) upside. Apple goes up a few dollars and it's time to sell. You watch. Tim Cook is much less than Jeff Bezos.
 
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I think it's actually good that Apple has neglected the Mac for a while. The longer people have to wait buying a new model, the more they're willing to actually do so. There'll be more and more excitement for new Macs for sure. Think about it, there's a lot demand for that rumoured new MacBook Pro with OLED bar. I don't think people would be as excited about a new MacBook if Apple would've released it just a year after the previous model. It may not be intentional, but I see this as a pretty good marketing strategy. At the same time it is kinda sad that they haven't released any minor upgrades whatsoever.

As for the Apple Watch I don't really agree. It's a fact that the watch is doing great at this point. Sales have dropped in the past months, but that was to be expected. People are expecting a new model this September (heck, many thought Apple Watch 2 would be announced during the last WWDC), so they're currently just waiting. Even so, people get more excited about the current model thanks to the changes coming with watchOS 3. As a beta user of it, I can totally agree with those people saying that the watch will be more powerful than ever before. It's a huge upgrade in terms of speed and stability.

I do have to agree with your point about the iPad though. After iOS 9, I though Apple finally understood how important it is to make their tablet a true laptop replacement without actually replacing iOS with OS X/macOS. That's why I've had this thought that iOS 10 would come with some other major changes to make the iPad truly a powerful enterprise device, but it disappoints at that level. I am very happy with iOS 10 in general, but for both iPad and power users it just lacks at so many levels. Take the number of icons at the home screen for example. It's sad that Apple still hasn't increased the number of rows or columns with at least one, or that you cannot have widgets on the same screen as the regular lock screen etc. Apple was always about iOS taking advantage of that big canvas of a display, but only apps do this. And the new Mail and Notes app in iOS 10 do look nice with their three-pane view. But that's all. Overall, iPad isn't what it's supposed to be. Something they're gonna have to think about if they want it to at least sell a bit. Now, it is quickly becoming an iPod-like device. Less and less people are going to use it. And before you know it, the category will be gone from the top bar at Apple's website. Sad, but it looks like it's gonna be a realistic thought. :p

Sorry for the huuuuuge piece of text, just wanted to give you my thoughts on this whole thing.

Tl;dr:
  • Neglecting Macs seems like some kind of a marketing trick to get more and more excitement about future models.
  • Apple Watch isn't just a hobby in my opinion, it's way more than that, and watchOS 3 is bringing a lot improvements to the watch.
  • iPad isn't what it is supposed to be. Apple calls it a laptop replacement, but it's nowhere near that. iOS needs more improvements to let the iPad take advantage of the big screen.

If they dropped the price of the Apple TV $50, released a new Apple watch, and released a macbook air that is the same but with a IPS display that has a better colour gammut I would buy them tomorrow. Unfortunately they seem unlikely to do so.
 
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The new edible Pokemon watch bands will send the stock price skyrocketing.

Pokemon_Evolution__05845.1463381946.500.750.jpg
 
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