Apple Store at Renewed Carnegie Library in Washington, D.C. Opens May 11

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 1, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today announced that it is opening a retail store at the renewed Carnegie Library in Washington, D.C. on Saturday, May 11, as noted by 9to5Mac. The grand opening will take place at 10:00 a.m. local time.

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    The store opening will follow months of renovations to Carnegie Library led by Apple, architecture firms Foster + Partners and Beyer Blinder Belle, and the Historical Society of Washington, D.C. Apple's store is expected to have a "subtle" presence that respects the historic integrity of the building.

    "Together, let's create the next chapter," says Apple. "Inspired by the rich history of Carnegie Library, we are reimagining Apple Carnegie Library as a brand-new space to learn. Where everyone is welcome to come and discover all kinds of creativity, connect with new ideas, and share their stories."

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    To celebrate the grand opening, Apple will be hosting special Today at Apple sessions at the store between May 18 and June 29. The so-called StoryMakers Festival, led by GoldLink, Nigel Barker, No Kings Collective, and more, will focus on storytelling with photos, music, video, and art and design.


    Apple's plans to open a store at Carnegie Library were first revealed back in 2016. The 116-year-old building is located across the street from the Washington Convention Center in Mount Vernon Square in Downtown Washington, D.C.

    Apple operates over 500 retail stores worldwide.

    Article Link: Apple Store at Renewed Carnegie Library in Washington, D.C. Opens May 11
     
  2. Amacfa macrumors 68000

    Amacfa

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    I live near this building and drive by it everyday. Been delayed for the longest time.

    Funny because they just laid down grass rolls a few days ago and finished the outer landscaping. It looked like they were wrapping up. Funny this article pops up

    It’s looking much nicer than it did! And we really needed a Apple store on this side of the city. Mt. Vernon/Chinatown is going to get even more traffic than it already does
     
  3. No. 44 macrumors member

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    And most importantly, to buy Apple products.

    Why does Apple always portrait the pursuit of its own corporate interests as a holy mission to save mankind?
     
  4. thedarkhalf macrumors member

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    #4
    They need to fire the graphics designer behind that...
     
  5. newyorksole macrumors 68040

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    New York.
    #5
    It’s implied and they just don’t feel it’s necessary to say. They want to focus on the other aspects of their stores. The sales will come.
     
  6. AngerDanger, May 1, 2019
    Last edited: May 1, 2019

    AngerDanger macrumors 601

    AngerDanger

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    #6
    Really hoping Apple hasn't changed much of the iconic building. The molding, the frieze, the ever-presesnt ominous sky.

    [​IMG]
     
  7. Gutwrench Contributor

    Gutwrench

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    #7
    Sounds like an excellent location but must be expensive for the rent plus the added couple million dollars to cover the losses for displacing the library’s regular events.
     
  8. Amacfa macrumors 68000

    Amacfa

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    As a local you misunderstand. The Carnegie library was a historic building located near Chinatown that really useless. I’ve only seen it used for weddings and a few private venues. Nobody actually visits the Carnegie library and before it kinda looked like a void of space (with an old stone building).

    Now. Apple restored the entire building both internally and externally (it looks FANTASTIC now) especially the landscaping and the renewed stone.

    They are bringing in traffic to an old building again, as they aren’t taking up the entire presence at the Carnegie Library. Even the logo is just a small blip on the window. Us Washingtonians (and tourists) have another historic structure renewed that is actually visitable.

    On top of that, we now have the most accessible Apple store in the District (the Georgetown one is on the edge of the city and not metro accessible).

    So as a local, apple helped by brining an Apple store, which in itself is an economy booster for its immediate area, and restored one of our old historic structures, while also not dominating the space and leaving a good portion for its original intention (similar to grand central in NY)
     
  9. truthertech macrumors 68000

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    #9
    I agree. Why didn't we implement your plan and use your money to pull this building from ruin? Instead, we're stuck with a restored masterpiece that is now going to be open for every member of society to enjoy, and for the non-profits to remain in. And, even worse, all those tax dollars and new businesses that are going to be generated to improve the lives and vitality of that challenged area. Why does Apple have to ruin everything? Apple, please stop grandstanding and get back in those large shopping malls. Macy's needs you too!
     
  10. No. 44 macrumors member

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    Thanks for the information. :)

    Why is it that nobody "actually visits" the library? Are the books gone?
     
  11. newyorksole macrumors 68040

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    Apple can afford it Lol.
     
  12. bluespark macrumors 68000

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    #12
    He was addressing Apple's marketing statement for the new store, which speaks of elevated principles and seems to tiptoe around what Apple actually hopes to accomplish with the store. How did he "misunderstand"?
     
  13. mpeterson78 macrumors member

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    #13
    It wasn't an active library and hasn't been for many years since the MLK Library opened up down the street. It was just an empty building that was used as an event space.
     
  14. dwman macrumors 6502

    dwman

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    #14
    They desperately needed another larger store in DC. I worked near the Georgetown location and it was madness whenever I walked by there.
     
  15. w5jck, May 1, 2019
    Last edited: May 1, 2019

    w5jck macrumors regular

    w5jck

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    #15
    More GD form over function. If they just rented space in an existing box retail building and focused on their products rather than spending a fortune on all of their major "show" stores, they could shave off quite a bit of that ridiculously high price for their devices. Apple acts too pompous. Maybe they have to do that in CA with all of those wackadoodles, but the rest of us could not bleeping care less what their stores look like. We just want great products at an affordable price. I'll buy their products in a kiosk if it saves me money. TBH, I have only been to Apple stores when I needed repairs as it is much easier to buy online and have it shipped. At least you get a few discounts that way if you buy from Amazon or other 3rd party retailers.

    IMHO, most of the clientele I've seen in their stores are the morons who cannot figure out how to setup a computer or anything else, or the folks who think Apple stores are the only place to get a new device on the first day it is available, which of course is not true. If you have an IQ above say 75, then there really is not much reason to go to an Apple store unless you need something repaired.
     
  16. Amacfa macrumors 68000

    Amacfa

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    It’s weird. It just sat there and wasn’t a huge attraction. And while the area around it had lots of foot traffic, the library itself didn’t. I thought it was just closed for the longest time, and it wasn’t in the best shape.

    I think by having it inside it’s a great way for people who come solely for the Apple store to be like “Wow this building is neat, I wonder what else there is, let’s explore”. Great for people waiting on service. In essence it lures people in, in a good way.

    The Carnegie library benefits because they were using empty space as a occasional venue space. Now it’s an Apple store, bringing THEM more continuous rent revenue - and restoring the entire building and external landscape. The building finally looks the way it should.

    Local businesses nearby will benefit, and new businesses will open up - brought by increased foot traffic for the Apple store and the attractive newly renovated Library.


    Yeah apples marketing can get too cheesy sometimes. But they did something right here.
     
  17. diego macrumors regular

    diego

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    #18
    Nice. How long do your joke gifs take to make usually?
     
  18. Small White Car macrumors G4

    Small White Car

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    #19
    I was lucky enough to be walking by over the weekend right when the workers removed the cover from the Apple logo on the building.

    This shot was about 10 seconds later.

    Not gonna lie, it was kind of exciting for me ;)
     

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  19. Gasu E. macrumors 601

    Gasu E.

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    I had to laugh at this. Apple stores have the highest sales per square foot of any retail store, period. I'm also laughing at your characterizations of Apple store customers. No one has had the heart to tell you, have they?
     
  20. PickUrPoison macrumors 601

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    #21
    Sure, why not be unapologetically avaricious? When the price is displayed in-store, it should include the amount of gross profit Apple earns from it. Alongside they could display a photo of Tim Cook pointing and sticking out his tongue at you, Scrooge McDucking in cash. There could be a little button to push, which would cause the Cook pic’s mouth to animate @AngerDanger style, while emitting an impersonation of the singsong Nelson laugh—“Ha Ha”.

    Maybe that would please the Apple-hate crowd
    :) :rolleyes: :eek: :D
     
  21. DailySlow, May 1, 2019
    Last edited: May 1, 2019

    DailySlow macrumors regular

    DailySlow

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    #22
    A magnificent building gets a new life. I’ve been there for a few events but not much has been going on at this one (of several) Carnegie sites scattered around DC.
    The world map tiled into the floor is mind blowing. The globe collection is epic. Good on Apple.
     
  22. Amacfa macrumors 68000

    Amacfa

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    #23
    Wow nice catch. I see the library everyday and it’s always been covered up!
     
  23. rjlawrencejr macrumors 6502

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    #24
    Please, feel free to name one company that lays it out on the table and says unapologetically they're in it for the profit. While I am not making excuses for Apple, I don't ever recall feeling any kind of sales pressure in one of the stores. In fact, a few years ago when I had some financial issues and was unable to obtain a new Mac, I often went to a local Apple store to do some work.
     
  24. DeepIn2U macrumors 603

    DeepIn2U

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    #25
    Did you remember to delete all dem cookies? Did you hit up the Cookie Monster?!



    I’m a kid at heart and man this old prank still makes my gut hurt laughing.
     

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