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Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
Doesn’t Store go down because new product will be available when it reopens?

I think new hardware will be available today.
 
Shutting down the store this early seems like a record for time. I'm accustomed to this happening about 1 or so hour(s) before, not nearly 6. Is there going to be MANY changes today?
Has the length of time it is down ever correlated with number of changes/new products/anything else?

(Asked out of ignorance. I have not kept a record of such things.)
 
If Apple comes out with a retina 144Hz+ refresh rate display, I'll be all over it. I've been trying to get my hands on an EVE Spectrum 4k 144Hz monitor for months to no avail..! I can't believe there aren't ANY other manufacturers out there that make a 4k 144Hz monitor with full USB-C "one cable" docking solutions-- crazy!
 
You would think that Apple would address the issues that are holding off the community from adopting and installing iOS 15 on their devices.
Remaining on iOS 14.8.1 until iOS 16 is released or forced install on new purchase.
 
The thing is, if they only wanted to build hype, they would put a direct link of the event on the page of the store while it’s down. Except Apple enthusiasts like on MR, people don’t associate the store being down with an Apple event. And it doesn’t make sens to build hype only for the (still narrow) Apple enthusiasts community

Maybe they really need this time to update their store, they have a lot of different Apple Store websites in different countries to update at the same time
Exactly, it has always amazed me that it only says “We’re making updates to the Apple Store. Check back soon.”

To anyone who isn’t a tech journalist or diehard Apple enthusiast it just looks like Apple has failed to learn anything about running online commerce since 1996.
 
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If Apple comes out with a retina 144Hz+ refresh rate display, I'll be all over it. I've been trying to get my hands on an EVE Spectrum 4k 144Hz monitor for months to no avail..! I can't believe there aren't ANY other manufacturers out there that make a 4k 144Hz monitor with full USB-C "one cable" docking solutions-- crazy!
That would be great, but I'm picking the new display will max out at 60Hz. Very high refresh rates are only of real benefit to gamers, and Apple is not a serious gaming platform. 60Hz is enough for industry-standard video content.
 
I’m excited but only for a MacBook Air. If the latest rumors are correct it’s not happening. I think a new Mac mini/ studio would be cool but don’t have a use for another desktop.
 
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