Apple Store Down Ahead of Rumored 'MacBook Neo' Announcement

[MacRumors]

Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.

Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.

To learn about these new products, read our coverage of Apple's announcements:

• Apple Announces iPhone 17e With A19 Chip, MagSafe, and More
• Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More
• Apple Announces MacBook Air With M5 Chip and 512GB Base Storage
• Apple Unveils MacBook Pro Featuring M5 Pro and M5 Max Chips
• Apple Updates Studio Display With Thunderbolt 5 and More
• Apple Introduces All-New Studio Display XDR: 120Hz, Mini-LED, and More

MacRumors is attending an "Apple Experience" in New York today at 9 a.m. Eastern Time, so stay tuned for hands-on coverage. At this gathering, Apple is preparing to show attendees a video, which is likely to reveal the new MacBook.

Update: Apple has announced the MacBook Neo.

Article Link: Apple Store Down Ahead of Rumored 'MacBook Neo' Announcement

 

[krspkbl]

praying it's not a disappointment.

might grab a neo if it's reasonably spec/priced.

 

[DocMultimedia]

And a new Apple TV. 😉🤣

 

[NateNateNateNate]

I wonder if the iPad "12th gen" would take on the Neo branding too?

 

[B4U]

MacBook Neo?

That is the first image in my head after reading that name.

 

[HouseLannister]

Neo could be code, right? Could be the MacBook One or the New MacBook.

 

[Minato1990]

Plz lets go Apple TV
CMON!!!!

 

[Palliser]

AppleTV please!

 

[Astuces iOS]

No it's because of preorders

 

[dannyyankou]

People definitely need to temper their expectations for this. It’s going to target mostly kids and young adults in education. Don’t expect pro specs.

 

[JPack]

Will there be a Polishing Cloth Neo?

 

[Pitogyro]

Instead of being something truly unique, or disruptive, it will simply be an all-around compromise that comes in yellow.

 

[krspkbl]

People definitely need to temper their expectations for this. It’s going to target mostly kids and young adults in education. Don’t expect pro specs.

i don't think anyone is expecting pro specs lol

 

[JoeSilver]

At least here in UK, MacRumors has been down this morning.

 

[Pitogyro]

At least here in UK, MacRumors has been down this morning.

Yup

 

[dannyyankou]

i don't think anyone is expecting pro specs lol

I know, but I’ve seen some people complaining about the rumored specs. Like, it wasn’t made with you in mind if it isn’t appealing, lol.

 

[krspkbl]

Neo could be code, right? Could be the MacBook One or the New MacBook.

could be. we'll see soon enough.

 

[Mikey86uk]

People definitely need to temper their expectations for this. It’s going to target mostly kids and young adults in education. Don’t expect pro specs.

Don’t think anyone is expecting pro specs!

I think people are genuinely interested in a lower cost entry into MacOS or having a MacBook as a second machine for basic tasks!

 

[svish]

Not going to order any new device today. Think the new laptop too should be available to order when the store reopens. Waiting to see it!

 

[krspkbl]

I know, but I’ve seen some people complaining about the rumored specs. Like, it wasn’t made with you in mind if it isn’t appealing, lol.

ok? we know that. that's why there is the air and pro.

 

[podycust]

Well as the preorders are ment to start at 14:15 (such a weird time not on the hour or half past the hour lol) I guess it for that..

Also where’s the post about Mac rumours being down? 🤣😜

 

[BarrettF77]

Is it just me, or are these announcements pretty mundane and the fact that they’re renaming what the cores are called when those slower clocked efficiency core is just clocked at a higher speed on the new chips? The XDR display going down by 5 inches is a huge miss. Everything about this announcement screams high margins and low innovation..

I feel like the good stuff isn’t going to come until the end of the year or an early next year.

 

[Tofy79]

what about new Apple TV?!! I am waiting since more than two years 🙁

 

[S.B.G]

Hoping for an Apple TV there Apple! But I guess I'll settle for a new MacBook Air for now.

 

[Ishimura]

? we know that. that's why there is the air and pro.

If it doesn’t go BEAST MODE it will flop.

Mark my words.