Agreed, shutting down the store completely is for reactions and build up. As a sr. software engineer / architect this is crazy. Most of the work is done WAY IN ADVANCED in dev and when its time to push to prod, a company as large and advanced as Apple will literally have a button push type / simple command type deployment that will make the updates in prod. Hell a lot of companies have straight up automation schedules where they can simply schedule the roll out. But these multi hour 'shut down' is all show. I code for and manage HUGE Big Data environments and applications that talks with these environments and we don't even have these long of down time. We stagger the the updates / upgrades to minimize downtime. If anything downtimes are extremely short (like minutes. I think the largest one was a few hours but that was due to a bad install). This is all for show and hype. It honestly not that critical as Apple is making this out to be!!!
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Apple Store Down Ahead of Rumored New iPad Pro Announcement
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It still says "Be Right Back" if you attempt to buy.
Hopefully the m1 ipad pros get a lot cheaper! I don't know what new features and capabilities m2 will offer over m1. I personally would like to Apple work on iPadOS UI more, bring proper external display support, and tweak stage manager so that windows can be freely positioned on the screen without snapping to a pre-determined size or location. Also, Apple should bring the macOS traffic lights to iPadOS.
All depends. We know Apple is know for its theatrics and suspense.Surely they can't keep the site down that long for an iPad refresh and a press release announcement?
Apple really doesn't need to do this. It's just to generate buzz.
That's the lame touchbar model that was refreshed earlier in the year along with the MacBook Air.
Speaking from a web development standpoint, it probably helps to break any caching after the new product(s) are entered. Plus, it's free publicity since it's something that Apple is known to do before announcements.
I never noticed this until now, but I can't even check order status or anything with the store down. I didn't realize it goes down completely for everything.
I think this stunt is getting old. Clearly it excites a lot of you but it seems a little old fashioned at this point.
I think this stunt is getting old. Clearly it excites a lot of you but it seems a little old fashioned at this point.
And yet for me it's not. Weird. I keep refreshing to see if it will go down, but no. Every other time in the past, the whole thing has been 'down', but aside from the 'Store' link and the refurb store, it's all up. *shrug*
The entire Accessories link for all Accessories is down. No way it's down just for one accessory.
But they will likely always shut it all down because as stated, it drives interest and eyes.
And iPad is still up. At least for me. They aren't shutting it all down as in the past.
Oh yeah, this is purely a marketing thing !
But, it does have the advantage of making it easier to test your new production deployment
Wow 😮 167 posts and counting in anticipation. Apple knows it’s customers. The sign on their website should read..
BE RIGHT BACK…..WITH YOUR CRACK
BE RIGHT BACK…..WITH YOUR CRACK
They took it down to just add a 50 buck gift card with Apple TV purchase once so never know really.
Yeah, I think so. On the other hand, they may think their update is so incremental if they didn't catch your attention with the "be right back", you might not even realize the products have been updated.
😬
