how tragic.
do you really think that there are people who can't read the model number on the front of their printer? What kind of idiots can't figure that out? Worst case, you might have to open the top of the printer and read the big, obvious model number on the top of the ink cartridge. It's just an excuse to try and get that 1% of blind, stupid, lazy people to spend 20-30% more for the same products that they can buy anywhere else just as easily. I suppose our user accounts will have to get our credit card numbers for this to work, right? And gee, sir, we noticed that your version of Photoshop has an upgrade available for only 49.95 with this mail-in rebate, which you can print out only if you buy it through the integrated apple store...don't worry, this only takes up 1% of your processing power, and isn't it worth it for all the convenience?