Re: next byte bites
Originally posted by Macette
the staff at next byte couldn't find their own arses with a map. ditto my mac, although they're marginally less patronising. i sincerely hope that apple buy them out, sack everybody and start again (good locations! particurlarly mymac opposite the new federation square.)
i hate both of those places with such passion that i'm driven to heading many kilometres out of my comfort zone to talk mac and get good prices.
grrr. go apple.
Same. Except for the My Mac thing. They are by far the worst of the lot.
I aslo agree that Apple will not buy Next Byte.
Around a year ago I was working for My Mac (got out of there ASAP). I started when they had one store. It was a dump. Then they screwed Apple senseless and basically got Apple to pay for a lot more of their new store than they should have. I'm not going into details, but there was a lot of deception on My Mac's part.
Then the whole Buzzle thing collapsed. My Mac's new store was doing well, so Apple literally
gave 4 or 5 new stores scattered across Melbourne to My Mac. Because Apple was giving all these stores away they wanted My Mac to spend a bit of their own cash to get into high-traffic areas such as Southland and Chadstone shopping centers. But My Mac refused. Why would they want to spend money when Apple was giving them stores?
Ahem... allegedly. Sorry, just thought I'd say that in case anyone was going to get upset.
Apple Aus has also been refitting stores left right and center to look more like the new Apple Stores in the US. Computers Now in Malvern is one example, it was pretty much gutted and completely re-done, with a good percentage of the whole thing paid for b Apple.
Apple has also been doing a bit of poster advertising for the new iMac lately, there are ads in bus stops everywhere, and a huge ad on the Nike store in the CBD.
IMHO, if Apple opens more of it's own stores it will be under their own steam, and it will be in places like Southland and Chadstone.
Oh, and someone correct me if I'm wrong, but doesn't Apple already own a couple of stores in Sydney?
And just once more: allegedly.