I agree. I went to a San Francisco Apple Retail Store with my friend, and she wanted to buy some EarPods for her iPhone 5S since she broke her old ones. Never have I seen an Apple retail employee push something so hard. After a big lecture about how Apple Pay was better, she said no since she didn't care and wasn't tech-savvy. The guy was then expecting credit card, but she pulled out a wad of cash. He looked disappointed then went to their hidden cash register to make the transaction.
The funny thing is, in most Berkeley stores and public transit, it would have been the reverse. I can only use cash in most places. I had to buy a 25-cent stamp with a $20 bill just to get change for the bus.
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Because the fingerprint scanner won't work most of the time, and for some reason, they decided to make it lock after only 10 seconds since iOS 7.