Apple Studied Paintings and Shined Light on People to Perfect New Portrait Lighting Feature

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 22, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    iPhone 8 Plus and iPhone X feature advanced cameras with a new Portrait Lighting feature that uses sophisticated algorithms to calculate how your facial features interact with light. That data is used to create lighting effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.

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    In a new interview with BuzzFeed News reporter John Paczkowski, Apple says it studied the work of portrait photographers such as Richard Avedon, Annie Leibovitz, and Johannes Vermeer, a seventeenth-century Dutch painter, to learn how others have used lighting throughout history.

    "We didn't just study portrait photography. We went all the way back to paint," said Apple's marketing chief Phil Schiller.

    "If you look at the Dutch Masters and compare them to the paintings that were being done in Asia, stylistically they're different," said Johnnie Manzari, a designer on Apple's Human Interface Team. "So we asked why are they different? And what elements of those styles can we recreate with software?"

    Apple said it took what it learned, went into its studio, and spent countless hours shining light on people from different angles.

    "We spent a lot of time shining light on people and moving them around -- a lot of time," Manzari added. "We had some engineers trying to understand the contours of a face and how we could apply lighting to them through software, and we had other silicon engineers just working to make the process super-fast. We really did a lot of work."

    Schiller acknowledged that Apple aims to make a professional camera, ranked the best among smartphones in a recent review, but he added that the company also cares about what it can contribute to photography as a whole.

    "We're in a time where the greatest advances in camera technology are happening as much in the software as in the hardware," Schiller said. "And that obviously plays to Apple's strengths over traditional camera companies."

    Apple's software advancements allow anyone to simply pick up an iPhone and capture a high-quality photo, eliminating the learning curve that can come with a high-end DSLR camera from the likes of Canon or Nikon.

    "It's all seamless; the camera just does what it needs to," said Schiller. "The software knows how to take care of it for you. There are no settings."

    Both the iPhone 8 Plus and iPhone X rear cameras been advanced with larger, faster dual-lens sensors, new color filters, and deeper pixels. iPhone X also has optical image stabilization for both the wide-angle and telephoto lenses, the latter of which has a larger ?/2.4 aperture that lets more light in.

    Read More: How Apple Built An iPhone Camera That Makes Everyone A Professional Photographer

    Article Link: Apple Studied Paintings and Shined Light on People to Perfect New Portrait Lighting Feature
     
  2. applesith macrumors 68030

    applesith

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    This is a very cool effect!

    Having this capability in the front facing camera is one of the more desirable features in the X for me.
     
  3. HacKage macrumors 6502

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  4. BvizioN macrumors 601

    BvizioN

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    Lighting will not replace DSLR by any means, but it’s cool to have it in a pocket device and will only get better with software/hardware improvements.
     
  5. ChrisMoBro macrumors 6502

    ChrisMoBro

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  6. fourthtunz macrumors 65816

    fourthtunz

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    The cameras in these new iPhones are great!
    Can't wait to start shooting vids when it comes today!
     
  7. LordQ Suspended

    LordQ

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  8. M.PaulCezanne macrumors 6502a

    M.PaulCezanne

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    I mean this is great, but it's kind of sad that their revenue stream demands the massive resources (in both financial and human capital) that Apple possesses be focused on producing a slightly better camera.
     
  9. fourthtunz macrumors 65816

    fourthtunz

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    Thats one of the main reasons many of us upgrade.
     
  10. filmantopia macrumors 6502a

    filmantopia

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    In what way? Looks good to me, and I direct video for a living.
     
  11. M.PaulCezanne macrumors 6502a

    M.PaulCezanne

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    But, sadly, that's where the money is. That's been by far the only real development focus at Apple for years - creating a better and better ad serving device.
     
  12. filmantopia macrumors 6502a

    filmantopia

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    Any company that wants to be successful is going to sweat the details. This is what makes Apple great.
     
  13. M.PaulCezanne macrumors 6502a

    M.PaulCezanne

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    $1,000/year for a slight camera upgrade? really?
     
  14. filmantopia macrumors 6502a

    filmantopia

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    This obviously isn't a gimmick. It's literally using a 3D model of your face to create advanced lighting effects effortlessly for the user. We're talking about a kind of powerful, futuristic application of computational photography that high end cameras are totally incapable of.
     
  15. HacKage macrumors 6502

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    Personally I'd say the highlights on the face look over exposed and the otline of the hair looks like someones first attempt at using photoshop. It just looks overly artificial.
     
  16. macduke macrumors G3

    macduke

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    I don't understand why Apple keeps giving interviews to Buzzfeed of all sites.
     
  17. filmantopia macrumors 6502a

    filmantopia

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    I don't see over exposure. The details are still present near the highlights.
     
  18. citysnaps macrumors 601

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    No. They're tools available for people wanting to explore creativity.

    I'm looking forward to trying them out.
     
  19. yaxomoxay macrumors 68030

    yaxomoxay

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    You still get all the other functionalities (and relative upgrades) of the phone. You don’t get just the camera upgrade.
     
  20. fourthtunz macrumors 65816

    fourthtunz

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    Its more of an upgrade than just the camera.
    I'm upgrading from a 6 to the 8+ so it will be a nice jump up in everything.
    Will probably upgrade to the SEX)special edition X version next year.
    Its not $1000 either. I got $300 for my 6 so the payment add on is only $17.50 a month.
    You probably pay more than that a month for your lattes :)
     
  21. Rogifan macrumors Core

    Rogifan

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    How many people are buying a phone outright? If I get an X it will be $50/mo.
     
  22. Karma*Police macrumors 68000

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    I get what you’re saying in terms of bigger challenges they can tackle, but we don’t know how much of their billions are going towards building better cameras.

    But we do know they’re working on health tech and AR that could have a big impact on society, and a lot of it is fueled by the improved cameras which society clearly places a high value on.
     
  23. AlexH macrumors 68020

    AlexH

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    You could get a really nice camera with a lens or two for $1k. Maybe even a proper off camera light.
     
  24. ahunt01 macrumors member

    ahunt01

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    #24
    Can you shove all of that in your pockets?
     
  25. Patriks7 macrumors 65816

    Patriks7

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    Seriously, the effort Apple puts into even the smallest of things is great.

    Also, the effort of some posters to crap on everything Apple does is pretty incredible, too.
     

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