If you read the article, the problem isn't that this guy doesn't know how to put his phone down. He was rear-ended himself by someone who was texting while driving. I think he has a valid point and lawsuit against Apple.
I honestly hope he wins this case. I've been also trying to request that Apple implement some feature that would allow automatic responses to text messages while driving, something as simple as "I'm driving right now, this is an automated response, will respond later."
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You start off with suing Apple. Once you win a lawsuit against Apple, people are sure to go after all the other companies.