In this case, it's a civil lawsuit where the plaintiffs are indicating breach of contract, breach of material fact, deceptive business practices, and/or breach of conditions subsequent to purchase. I'm assuming that with Tim Cook's recent apology tour they know they are in the wrong (and now, so does every jury pool and judge) and are just trying to mitigate the damages pending a summary settlement. It speaks volumes that the CEO of the worlds largest company is out saying they were wrong. It tells me that their General Counsel has advised him that there is no winner in this situation and that all the lawyers in the company can't put Humpty Dumpty back together again. There is no way this goes to trial or if it does, it will be litigated quickly; Apple wants this to go away! Fortunately for them, any bad press they get is better than exploding batteries and being banned from all commercial airliners!
Personally, I think if they didn't have the bad press to deal with, going to trial would be better. In the trial they could show that:
A. In the US, when your flashlight dies, you have to replace the battery.
B. When you're battery dies in your car, hearing aid, electric toothbrush, etc...YOU the owner have to replace it (to KEEP the performance up)
C. Apple would have been more in the wrong NOT to have throttled your phone so that if it died while you were kidnapped and in the trunk of a car the damages would have been astronomical.
D. They care enough to offer new features to older phones, providing these services with respectable results even on older hardware and when they can't, they don't allow the upgrade. That shows they work towards improving products after the sale and that any breach of conditions claim would be unfounded.
All the items you listed are totally different items an iPhone, but if you want to compare, here you go
A. In the US, if your flashlight dies because of dead batteries, you can replace them yourself, WITHOUT voiding any warranty (if there is one) and with out scheduling an appointment with your nearest Apple store and then wait for the said battery to be replaced (which will take HOURS).
B. In the US, if your battery dies in your car, hearing aid, electronic toothbrush, etc, you can replace those batteries yourself, WITHOUT voiding any warranty (if there is one) and with out scheduling an appointment with your nearest Apple store and then wait for said battery to be replaced (which will take hours).
C. Apple would not have been in the wrong, if they had just TOLD PEOPLE that their battery is bad and it needs to be replaced. From my own experience and from what I have read from others, they never, I repeat, NEVER gave this as an option.
D. Apple only cared enough to add a feature that for many, seemed to slow down their older phones because of a hardware failure, WITH OUT telling anyone... UNTIL THEY WERE CAUGHT, but this was Apple doing its customers a SOLID....Yea, I get it.
TC is out apologizing around the US this very minute. Please, they know they were wrong, and now it is about minimizing the fallout.
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Thats exactly why there is usually some small-print information about the use cases or a simple "up to" in front of the "faster"-statement.
I just checked the austrian iPhone X website and it specifically says "up to 70% faster efficiency cores" and "up to 25% faster performance cores".
Ok, I agree, but let's say you use the same process to benchmark your speeds on an iPhone 7. The using that process on an 8 and X, you looks at those speeds. And for argument sake, lets say you get your 70% performance increase. However, now, a year later, you noticed that your 8 or X is now only getting 40% better performance from your benchmarks. Yes, while you are right (40% is in the "UP TO 70%..."), but something is wrong, something has changed. For almost a year, the 8 or X was getting 70% performance increase, but now only 40%.....is it broken? Is it the software? Is it something that Apple added to the software, without telling anyone, that slowing the phone down to prolong or prevent a hardware failure that shuts down the phone? To me, something just doesn't seem right, but that's me.