To be comparable, Apple would have had to to be involved in the movie industry before Apple Cinemas, Apple Cinemas existed before Apple Studios, and before any Apple Originals came out.
This example now would be more like if Apple Inc sued Apple Records instead.
You don’t generally go after companies using generic item names in their branding in industries you aren’t involved in, and it’s pretty poor sport to go into an industry at a later date and then start legal action against a company that’s been in that industry longer than you have.