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Apple Superbowl Ad?
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Abstract
macrumors Penryn
All I meant was that companies like Canadian Tire don't put out new commercials for the Superbowl, but all the large, multi-national companies do. Apple, in my opinion, is a large multi-national corporation. They should make new commercials because they're playing big by playing commercials during the Superbowl. Companies like Canadian Tire only paid $80 000 to advertise within Canada (or maybe it was just within Ontario, I forget). Anyway, companies like Apple need to make new commercials to keep up with everybody else. Yes, I said "need" to. It would look ridiculous for almost everyone to show new commercials, while Apple showed an old "Switch Ad" or something, don't you think? I only mentioned that "some" of the commercials were old because I thought it was safe to assume that we weren't talking about regional advertising. Sorry I sounded like I contradicted myself before. 😉
(Sorry for being off-topic)
(Sorry for being off-topic)
Dont Hurt Me
macrumors 603
Re: This is good
I think it was great, halftime show,some of those commercials were a hoot . I loved the bud one with the horses standing around waiting on the zebra to make the call! then again the fact that i grew up in the tampa bay area might have had something to do with this------- do you think😀
inkswamp
macrumors 68030
Re: This is good
I hope so. I won't hold it against you. ;^)
It just amazes me how much the Superbowl has become about everything except the actual game. I'm not much of a sports fan so I can tell you from the perspective of someone who doesn't watch the Superbowl that the news reported about the game focuses almost entirely on what big celebrities showed up in the ads, during halftime, at the opening, blah, blah... I literally meant it when I said that I think it's smart of Apple to not be seen as part of it. They are cultivating a somewhat sophisticated image lately, and the Superbowl is anything but.
I hope so. I won't hold it against you. ;^)
It just amazes me how much the Superbowl has become about everything except the actual game. I'm not much of a sports fan so I can tell you from the perspective of someone who doesn't watch the Superbowl that the news reported about the game focuses almost entirely on what big celebrities showed up in the ads, during halftime, at the opening, blah, blah... I literally meant it when I said that I think it's smart of Apple to not be seen as part of it. They are cultivating a somewhat sophisticated image lately, and the Superbowl is anything but.
Hmm. Like Cadillac, which re-aired a previously run commercial ... I'm sure I'd be able to come up with many other examples of multi b/million dollar companies which aired repeat commercials at the Superbowl this year and last, if only I'd cared enough about the game to watch more than a few minutes at a time 🙂.
Superbowl commercials are an extravagance, and priced IMHO far beyond their worth. Yes, you reach a lot of people, but dollar-for-dollar targetted smaller-scale advertising is most often more productive.
As for how Monster.com could afford a SB commercial: venture funders who didn't get the .com message yet, I'd guess ...
Well I guess Visa diagrees as they showed the Barber brother commercial again, although they added 'one is in the superbowl and the other isn't'. Also, before and after halftime there were quite a few that were old repeats. It's only durin the halftime show that commercials are 100% new.
pgwalsh
macrumors 68000
Re: shameless...
I love it when he says. When things change, it changes the game. That was my favorite line. JM is great at stating the obvious.
Way to go Bucs!
Good for Jerry Rice, getting a touchdown.
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I didnt' think the commericals were that great, but I did like the one Bud put on with the mother. That was funny.
Right, but didn't Al call him on it? John did a lot of promoting/advertising.
I love it when he says. When things change, it changes the game. That was my favorite line. JM is great at stating the obvious.
Way to go Bucs!
Good for Jerry Rice, getting a touchdown.
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I didnt' think the commericals were that great, but I did like the one Bud put on with the mother. That was funny.
The ad was on AFTER the super bowl, during Alias.
I was watching for the Apple ad during the super bowl, but instead I saw it afterward while snuggling with my girlfriend. 🙂 We were watching Alias (her favorite show.) I'm glad Apple didn't advertise during the SB. It's WAY too expensive, while I'd bet the post SB slots give Apple more bang for the buck. Just a thought. I'm no ad expert.
I was watching for the Apple ad during the super bowl, but instead I saw it afterward while snuggling with my girlfriend. 🙂 We were watching Alias (her favorite show.) I'm glad Apple didn't advertise during the SB. It's WAY too expensive, while I'd bet the post SB slots give Apple more bang for the buck. Just a thought. I'm no ad expert.
Guess What???
At 10:11, on MTV, the Mini-Me/PowerBook ad debuted, so I guess this is what Apple was waiting for🙂 🙁 😀 😱 😉
At 10:11, on MTV, the Mini-Me/PowerBook ad debuted, so I guess this is what Apple was waiting for🙂 🙁 😀 😱 😉
iJon
macrumors 604
Sol
macrumors 68000
Angry Green Man!
Well I was not watching the Superbowl but I did see the new teaser for The Hulk (available at the QuickTime site). I was never a fan of the comic but the movie sure looks like a winner. Forget DareDevil (Ben Affleck was miscast in that and so is everyone else in it) or X-Men 2 (no Cyclops? What's the point?), The Hulk will be the super-hero movie to remember in 2003.
Well I was not watching the Superbowl but I did see the new teaser for The Hulk (available at the QuickTime site). I was never a fan of the comic but the movie sure looks like a winner. Forget DareDevil (Ben Affleck was miscast in that and so is everyone else in it) or X-Men 2 (no Cyclops? What's the point?), The Hulk will be the super-hero movie to remember in 2003.