Having left MR a few years ago, I felt the need to re-sign up just to express my disgust for the way Apple is being managed nowadays. I still remember my constant "fights" here due to my extremely pro-Apple behavior and the sort of "fanboy" attitude vis-à-vis for instance Windows PC and Android users.
But what Mr Cook, the world's former best COO and NOTHING ELSE, is doing to the company is appalling - he is the perfect example of the Peter Principle in our corporate world:
- the decision to distribute dividends, which immediately turned Apple into an organic/ordinary company instead of a growth-based one - so what do we have? A bunch of stockholders praising the company for some short-term gains (because that is what they want) - long-term sustainability, the ultimate goal of any manager, is just a puff of hot air now;
- the decision to buy that ridiculous price for Beats, just so that we could get a few overpriced, low-quality cans, a radio/streaming service that does not work, and a couple of "music executives" and hip-hop lovers who have done nothing so far;
- apart from some great hardware work on the rMB, the level of innovation and "wow" at Apple has been falling to the gutters - everything is predictable now, and the disastrous presentations of the last keynote still resonate in our ears - Apple's zeitgeist is definitely different without SJ - I just thought it would take MUCH longer for his innovation aura to unravel;
- the absolutely disastrous handling of supply-chain/store availability issues for products such as the rMB and the floppy AW itself -EVEN TODAY people face severe constraints if they wish to buy a rMB anywhere in the world. What about the "online reservation-only" nonsense and the artificial perception of "unprecedented" demand for a wrist device that wows no one?
- when SJ was in charge, Apple created whole market segments without listening to analysts or "manage-by-committee" pundits - it just did what it thought was right, and it usually worked REALLY well. Now what do we have? Just reactions to "market expectations" like a smaller iPad (now virtually dead), a smartwatch (the flop that we are talking about now), a bigger iPhone (thus almost killing the whole iPad segment), a streaming service (buggy, expensive and over-complicated) and a bunch of backfiring, forced-down-our-throats initiatives associated with how "cool" the company should be (Iovine, Reznor, "Dr Dre" et al.) instead of naturally achieving that status under SJ;
- and of course, the cherry on top: Mr Cook's newfound social activism that makes him worry more about his own preferences than the company itself - as for those stating that the AW is a "success" because it sold more than the original iPad and so on: pure rubbish, since the company's size and market back then were not only much smaller; it was also much less exposed to media coverage and the devices concerned were being launched in fewer countries than the AW now;
- also, to compare it with the original iPhone is simply ludicrous - I remember the game-changing moment when SJ launched it, and how it simply defined a "pre-iPhone/post-iPhone" moment in the WHOLE mobile phone industry. It was THAT groundbreaking, and virtually everyone was genuinely impressed by it, even if app availability and overall performance were still in their infant steps;
- and yes: we are still waiting for updates to the Mac Pro and iMac - Broadwell, Skylake, GPUs, anything - but no: we are still with the "late-2013" MP models.
Bottom line: Mr Cook should resign with immediate effect and, at most, return to his original COO position - leave overall management to someone more visionary, more competent and less divisive on "social" issues. Even Michael Spindler would probably do a better job these days.
Note to mods: worry not, I am not gonna be trolling others around here - I just had to express my dissatisfaction at how bad the hip-hop lover CEO is.