Apple wouldn't be able as they don't keep backups, that is the users responsibility. And before any one suggests it, no they will not pay for data recovery if you didn't. Terms and conditions, even under Apple Care, they warranty their hardware and thats it. Even with iCloud they don't 100% guarantee your data won't ever be lost.
As for Honan, I wouldn't be so quick to blame Apple. We don't know what steps are taken in such matters to know if the questions asked were ones he'd given out the answers to. This could be another case like my older brother who got his email hacked because he posted his birthday on his Facebook and his security question was 'my greatest love' which was the car he restored by hand and talked about on his Facebook, with photos by the dozens. Matt made ultimately be a victim of something similar. In which case Apple can't really be blamed