Apple Surveying iMac Pro Buyers About Key Features

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Apple has recently been sending out surveys to customers who purchased an iMac Pro, asking them about which features drew them to the pro-level machine and what they like or dislike about the iMac Pro.

Some of the survey questions were shared on Twitter, with customers asked to point out some of the most important iMac Pro features, like Thunderbolt 3 ports, Xeon W processors, T2 chip, external display support, and more.

Apple is sending out a survey to iMac Pro buyers. Questions include whether you bought the iMac Pro because it had more ports, SD card slot, and what features you like or dislike. This is a great chance to give Apple feedback! pic.twitter.com/igU25cH6ss - a f waller (@afwaller) September 10, 2018
Apple regularly sends out surveys of this nature to customers, but this line of questioning on the iMac Pro suggests Apple is perhaps trying to suss out key features that pro-level users want to see in future pro machines, such as the Mac Pro machine that's in the works.

The iMac Pro was a precursor to a new Mac Pro, which Apple first announced in April 2017. Apple is working on a high-end high-throughput modular Mac Pro that will facilitate regular upgrades to meet the needs of Apple's pro user base.

Apple has a dedicated team working on the Mac Pro, and Apple executives have said that Apple is committed to making the machine the highest-end desktop system able to handle VR and high-end cinema production. Apple has even put together a "Pro Workflow Team" to tailor the Mac Pro and other Apple products to professional users, and that team could potentially be behind the iMac Pro survey.

Phil Schiller and Craig Federighi admitted last year that with the 2013 Mac Pro, Apple designed itself into "a bit of a thermal corner" given the restrictive size of the trash can-shaped Mac Pro and its inability to handle the thermal capacity needed for larger single GPUs. Apple learned from that mistake and is this time aiming for a machine that will better accommodate future upgrades and high-end hardware.

Apple plans to release the new Mac Pro at some point in 2019, so a launch is a ways off, but it's possible Apple will be ready to share additional details about the machine this year when new Macs are unveiled either in September or October.

Article Link: Apple Surveying iMac Pro Buyers About Key Features
 

haydn!

macrumors 65816
Nov 10, 2008
1,001
946
UK
Whilst I'm sure it will feed into future product development, I'm not sure it would specifically be the Mac Pro. It's over a year now since Apple acknowledged the need to redesign the Mac Pro and they also know they need to get that to market relatively quickly - so if they're only just researching potential features then they've already failed.
 

centauratlas

macrumors 65816
Jan 29, 2003
1,090
1,413
Florida
In general a pro machine should be upgradable:
Lots of memory, upgradable.
Replaceable disks.
Replaceable video cards.
Current generation CPUs, video cards etc.
Thunderbolt 3.
DDR4 (parity is important).

Forget thinness. This isn't the same market that is looking at the new iPhone or iPad. It is a pro machine. Sure they'll buy those too, but this is for development or graphic design and the like where thinness is irrelevant.
 

CrashTestWalrus

macrumors regular
Mar 1, 2018
114
51
I also got this survey about my MacBook Pro. I gave them tons of feedback. A lot of the questions said things like be as specific as possible about why you dislike or like some feature.
 

keysofanxiety

macrumors G3
Nov 23, 2011
9,471
24,220
Can’t win huh. Ask the customers what they want or their favourite features of the iMac Pro and Apple are clueless with what direction to go.

Take a different direction and get criticised and Apple are accused of being arrogant and don’t listen to customers.

Look, Apple ****ed up badly on the Pro market. They admitted it. They’re looking to rectify it. Why does everybody have to be some damn negative about every bit of news. If Pros (pretty much everybody here, evidently), are so invested in Apple products and its ecosystem, can’t you be happy they’re genuinely looking to resolve your criticisms?
 

iGeek2014

macrumors 68020
Jun 29, 2014
2,115
1,092
=== Nowheresville ===
In general a pro machine should be upgradable:
Lots of memory, upgradable.
Replaceable disks.
Replaceable video cards.
Current generation CPUs, video cards etc.
Thunderbolt 3.
DDR4 (parity is important).

Forget thinness. This isn't the same market that is looking at the new iPhone or iPad. It is a pro machine. Sure they'll buy those too, but this is for development or graphic design and the like where thinness is irrelevant.
Agree, especially with upgradable RAM. Yes you can visit Apple or an Authorised Service Provider but that’s not always an option for people.

As I’ve said before in another thread... bang on about being as green and environmentally friendly as you’d like... but when you start soldering as much as possible to the mother/logic board so the lifespan is shortened... that ain’t green!!
 

superduperultra

Suspended
Nov 5, 2008
138
232
Yeah that seems to be part of the problem, they didn't ask their customers. All the while they removed things that were useful to their customers and creating a world filled with dongles. Yay.
That's some wonderful intellectual gymnastics.

Apple shouldn't have removed things in the first place had they known what they were doing.

Reminds me of that quote by Henry Ford about innovation:

"If I had asked people what they wanted, they would have said faster horses."