Live by litigation, die by litigation.
Unfortunately, it can't go both ways. Apple can't sue everyone else, play industry victim to "copying" and "only enforcing the right to defend its own IP" and then not suffer the consequences when they violate someone else's IP. Apple isn't the only IP owner in the world.
This is why patents have forever been a MAD (Mutually Assured Destruction) type weapon. You bring them out in defense of yourself, not in offense against competitors. Otherwise, you get the situation we're in now.
And don't get me wrong, Motorola, Google, Apple, Nokia, Kodak, RIM, Microsoft, name the corporation, I don't care whether they win or lose. In the end, the true loser is the consumer, us.