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macrumors bot
Original poster
Apr 12, 2001

Apple Senior Vice President of Technologies Bob Mansfield has decided to sell off a set of stock for over $20 million, according to a regulatory filing. Mansfield sold off 35,000 shares of his Apple stock at a price of $582.21 per share.

The move comes nine months after Mansfield sold 30,000 shares of stock for a gain of $12.5 million in early February, with Apple shares netting an average of $452.28 at the time. Since then, Mansfield has retired, taken an advisory role, and then recently un-retired to take charge of a new "Technologies" group in an executive reshuffling that saw iOS chief Scott Forstall ousted.

Mansfield's stock sale does not mean that he is looking to exit his ownership in Apple, as he has regularly cashed in on stock options and is an active participant in Apple's stock option and grant award programs for senior executives. Mansfield still has 29,548 shares of Apple stock and stands to gain an additional 150,000 shares in two equal portions June 2013 and March 2016. He also holds a restricted stock grant that could earn him another 100,000 shares in 2014. All of those shares, which would net him $145.5 million at current stock prices, would only be awarded to him if he remained with Apple.

Mansfield and other executives may also be looking to unload stock as 2012 draws to a close due to a scheduled increase in capital gains taxes for 2013. By selling stock now rather than holding it into 2013, sellers can reduce their tax burden, although fluctuations in the company's stock price over time could more than compensate for the higher tax rate should Apple's stock continue to rise.

Article Link: Apple SVP of Technologies Bob Mansfield Cashes in Over $20 Million in Stock


macrumors 65816
Jun 8, 2007
Wow... Go Bobby!

Honestly, I feel he deserves this. He helps make the biggest tech company in the world successful in no small way.


macrumors regular
Jan 28, 2008
It could be a very good time to buy stocks given this tax-related "panic" selling. And, by the way, it's probably not a good idea to sell for tax reasons unless you need the cash soon for spending.


macrumors 603
Jan 6, 2004
Western US
Selling to avoid a tax increase is basically making a bet that Apple stock isn't going to go up more than 5%, which seems like a bad bet to me, but everyone has the right to decide that for themselves. It's probably even less than that because you're only paying the capital gains tax on your profits, not on the entire value of the stock. Although in Mansfield's situation, it does make some sense, he'll make a gigantic profit that will set his family up for generations, and he still has stock left with a lot more incoming soon. Might as well assure your security and not get greedy with that setup.


macrumors 65816
Jun 8, 2012
hah! nice, so true - so true!

Bob O gettin out while the gettins good. :D

absolutely right?!

this is very foreshadowing right? we seen this ummm when before??? hmmm.... ya something is up in the economic landscape for sure. something to the beat of umm....... China taking over the world? not saying that is a good thing or anything cos I am part Chinese but mostly Vietnamese / French. still.

something to really open one's mind and explore a bit, do some thorough research into, some documentaries on line really point to a clear direction of what is going on in global business suggesting said nations ahemmm America being completely at the mercy of super power China? something like that i seen and read about quite a bit online.

not sure though? what do you think?

thank you.


Bob knows that Apple will fall. ;)

eye fone for real now. no more hand held things, get them wrapped around your eyes and eventually implanted into your mind, the real 'retina' technology, forget the unibody aluminum thing you type with, it is all gonna project out of your iris people... read all about it. it isn't scifi nope. it is gonna be real consumer latest/greatest in no time, they are already developing prototypes as i type.

happy future everyone, cheers???? *shrugs her shoulders in awkward fear*


macrumors 6502a
Feb 21, 2007
Southern Ontario, Canada
I can't even imagine what the atmosphere at the top in Apple must be like these days. Has to be just awful. Pressure, pressure and more pressure. Should have stayed retired, Mr. Mansfield. When someone like Bob Mansfield thinks the stock is worth more now as cash, than as stock in the future.......


macrumors 68020
Jul 10, 2012
"Mansfield Cashes in Over $20 Million in Stock"

Little wonder why the dude always looks so happy! ;)


macrumors 6502
Nov 25, 2012
Does Mansfield sold his stocks because he knows something that we don't know about? Of course, he does!


macrumors 68000
When someone like Bob Mansfield thinks the stock is worth more now as cash, than as stock in the future.......

He's one of the executives at Apple that cashes out regularly. This isn't a sign of anything to come. It isn't a sign that the stock is going to plunge in the near future, or that the stock is worth its current cash value. All it's a sign of is that he's rich already, and has different priorities.

He's got more stock coming his way, and it's rather stupid to have all your money in one company. Call it diversification, call it risk management, whatever. When you're as rich as he is, your priorities change a bit. It's not about making more money at any cost, he's got plenty of that already. It's about ensuring your great-grandkids have security. It's about minimizing risk entirely. Sure, he could make more money staying invested in Apple, and I'm sure he knows this better than anyone posting here, but he's got more money than he could ever reasonably spend, anyway. Might as well diversify in very safe, stable investments, and live off the interest in the event a million-to-one disaster occurs.
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