Hope what you like. S/he’s right.
This is obfuscating details for the purpose of massaging/confusing financials.
Let’s say that I am the last shopper left on earth and I only have $10. It is only possible therefore to make $10 in profit from the ‘market’. Let’s say that the last two manufacturers left, (Samsung and Apple), run at 100% efficiency
In scenario A I go into a shop and I buy an Apple bumper sticker at $8 and a Samsung one at $2.
In scenario B I go into a shop and I buy an Apple bumper sticker at $8. Now Samsung burnt down and is spending it’s money rebuilding. So I spend the renaming $2 on an Apple Biro.
Have Apple made 125% of the $10 I had?
There are negative numbers.
Try this:
You have three companies in a widget category. Company A reports a profit of $100. Company B just breaks even, so profit is $0. Company C loses money, so their profit is negative, at -$4. Total profit in the category is $100+$0+(-$4)=$96. Company A made $100 in a category where $96 total profit was made. $100/$96=104.2%.
So therefore, company A made 104.2% of the total profit earned in that widget category.
P.S. Even if companies B and C hold 80% of the total widget market, this all means they're selling a lot of widgets at cost or at a loss. If I'm buying stock, I want stock in company A. If I'm buying widgets, I'd also look pretty hard at company A, because they seem to be the only ones who don't have to give their widgets away to get people to take them.
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