Let me retry to explain.
As a shareholder I AGREE with all your points above about Cook. While I don't think consumers are irrational morons, there is a huge percentage of consumers that go with the flock mentality, I.E. Apple products are popular so If I want to be popular, I must then buy Apple products. That really is a huge amount of people that buy Apple products and it has always been that way. Even though when I bought my iBook in 2001 as a 17-year old honestly, I didn't buy it because I had a real understanding of the difference of Windows and Mac. I bought it because a girl I liked, and thought was really cool was big into Apple and had a Bondi Blue iMac. Am I proud of it, eh not really but I still fell in love with Apple overtime but that's just really the mentality of consumers. That person on TV has an iPod so, if I want to be cool, I must have an iPod and it continued on to Mac's, iPhones, iPads, iWatches, etc. and for Apple it was great revenue wise and still is.
As a consumer who no longer thinks that way, I don't think Tim Cook is a good CEO at all, but that's just it, it's only MY OWN opinion. I just believe he is to focused on profit than anything else. He got his doctorate in finances and never had any technical training on anything electronic wise, which is a huge part of Apple. Heck I would be fine if Apple went with two CEO's, Tim who focuses on finances and supply chain logistics and someone who grew up in electronic technical industry. As I said this is all only MY OWN opinion and respect that you have a completely different one. Neither of us are probably right, but that doesn't mean both of us have to be completely wrong either.
Tim Cook has a bachelor of science degree in industrial engineering, which is a legitimate technical degree that includes coursework in mechanical and electrical engineering. And an MBA. He has no “doctorate in finances.”