I think the discussion is driven by the same schemes you'll encounter in other areas of life.
Apple has become a big, big player in the business. It changed from David to Goliath. It's the new ugly Google that throws developers in slavery and defines new markets. Apple appears to be so terribly invincible, all the do is a new success, their stocks rise and rise. The goodlooking guy in the movie always uses a mac to save both the world and the sweet macusing girl.
Now remember how sometimes boys tend to identify themselves with their toys (I think women are not involved in this stupid debate), think of the two decades of Windows vs Apple platform war still in peoples heads.
And suddenly the giant has become vulnerable and the crowd gathers as it has the public opinion on their side. Even superserious consumer report made a joke about Apple: did you see the 50year old physicsstudent with the ugly grey roll of ducttape in the cr-movie? "There's one way to fix the problem"and after putting a fat piece of ducttape onto the slit: "but it won't look so nice afterwards" har, har!
Apple-design, har, har!
Applehaters, no matter why they dislike the company, their products or the people who use them, had to shut up for a long time. Now they can join the chorus. And after a while they will become silent again, when the rage is over and Apple despite all the shouting is still a successful company.