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Sometimes it looks like that company legal departments think that they need to have as much cases each year as possible, seeking out even the most insignificant things to sue.
 
Apple is a bully. There's nothing on that movie poster that would make anyone think the movie is about Steve Jobs or Apple. And no one has any interest in making a movie about Tim.
Did you miss the title?
 
Please keep in mind that this has already been litigated, with a company that actually goes by Apple Corps and predates the founding of Apple, Inc.:

Apple Corps was founded by members of the Beatles:

Apple Inc, formally Apple Computer, is the company that produces the Apple Macintosh line of computers:

They fought over the use of 'Apple' for years:
Yeah, but an Apple Macintosh is an actual fruit, a certain type of Apple.
 
What ever happened to not being able to trademark a common word? Doing so runs too much risk for battles like this and its pointless. The word apple existed long before the computer company and will exist long after they are gone. They cannot demand a movie not use the word Apple when the movie is about the fruit and not the company.

If that were the case people could just start trade marking random words hoping to sue people in the future. Much like people buying domain names they think will be worth money someday. I could trademark the word hello and anytime somebody says hello I could sue them. Its just ridiculous. A trademark is supposed to protect a unique name like Microsoft, IBM or a owners name like John Deere. A word that would not be used commonly in public. This is apples fault for picking a very common name for a company. Doing so will always run the risk of situations like this and thats on them. They can't hijack the word Apple from the English language. Its a public domain word.

I don't think Apple has any chance of winning this one in court. They are hoping their size and massive legal team will scare the crap out of this guy.
 
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I once received a 6-page cease-and-desist letter for a photo I took by myself and published, but which looked somewhat similar to a book cover. I was threatened with a 20,000 € bill, ended up paying 4,000 €. Can't imagine how expensive a 467-page letter is.
 
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"You Either Die a Hero, or You Live Long Enough To See Yourself Become the Villain"

and this is why 2022 is like 1984!

- Brought to you by CSAM!

Copyright is not the same as trademark. He is free to name the movie whatever he wants in the United States, as there is typically no copyright protection for titles of books, movies, etc.

On the other hand, trademarks are strictly enforced, and if he tries to register a trademark, then Apple (the computer company) has every right to defend their own trademark to the extent that there is any potential conflict, which seems highly unlikely in this case.

Broadly speaking, it's not clear why he needs a trademark at all. The lack of a trademark will not prevent him from releasing a film, book, etc...

This is standard trademark protection behavior. If he had not filed a trademark I doubt he would have heard from them. They aren't trying to stop the film they are just protecting the Apple mark. As someone above said, part of the responsibility of owning a trademark is defending it. If you don't defend it you lose it.

Apple has trademark on "Apple Inc." not the english dictionary. They should not allow trademarks on dictionary words in the first place. You can trademark something like "Xbox" or "iPhone" but not "orange" and "walking" .
 
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I once received a 6-page cease-and-desist letter for a photo I took by myself and published, but which looked somewhat similar to a book cover. I was threatened with a 20,000 € bill, ended up paying 4,000 €. Can't imagine how expensive a 467-page letter is. Apple-Man just got destroyed.

you can't be serious? you paid 4000 euro because you took a photo?
 
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LMAO@ Apple they are helping this guy's movie that no one heard off. He will most likely win what a waste of tax payers and court time as if Tim Cook doesn't have enough money.
 
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ecc9e17a6629a179790b0ccc542b98f2.png


 
Usually a trademark owner has to defend their mark or they'd lose their proprietary interest in the mark.

I agree it seems a little excessive in this case, but that's how the law works - defend it or potentially lose it. e.g. laches etc in trademark law.
Exactly. Happened to a friend of mine with a cease & desist letter from Armani because he registered a logo loosely similar to Armani’s eagle. Very loosely. And it was a blog, not a fashion brand.
 
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Apple is a bully. There's nothing on that movie poster that would make anyone think the movie is about Steve Jobs or Apple. And no one has any interest in making a movie about Tim.
Not the point. Even if Apple knows this isn’t going to go anywhere Apple still has to litigate anything remotely similar so they can protect their trademark. Apple knows as well as anyone that this is bad optics but this is just how trademark law works. Constantly try to protect it or lose it.
 
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