Apple Teams Up With Pepsi for Free Music Subscriptions

[MacRumors]

PepsiCo is teaming up with Apple to offer Pepsi drinkers free Apple Music access this summer. As noted by AdAge, Pepsi today launched its "Press Play on Summer Campaign."

The ad blitz will see Pepsi offering 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar with Apple Music QR codes. The codes, which are available starting today, will provide free three-month Apple Music memberships to new customers, trips to Apple music live events, and Beats headphones.

Pepsi plans to advertise the promotion throughout the summer months, starting with an ad featuring Puerto Rican rapper and singer Bad Bunny. Bad Bunny was Apple's 2022 Artist of the Year, and the "Un Verano Sin Ti" album was Apple Music's most streamed album in 2022.

Ads for the free Apple Music codes will be on TV, social networks, and other locations such as gas stations and convenience stores.

"We at Pepsi couldn't be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create 'Press Play On Summer'," said Todd Kaplan, Chief Marketing Officer - Pepsi. "Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny's catalogue all summer long."

Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.

Article Link: Apple Teams Up With Pepsi for Free Music Subscriptions

 

[sw1tcher]

The codes, which are available starting today, will provide free three-month Apple Music memberships to new customers

New customers... does this mean prior/former subscribers are not eligible?

Will probably find many free unclaimed codes from discarded Pepsi soda bottles

 

[CausticSoda]

"We at Pepsi couldn't be more excited..."

Looks like the contract says they have to start talking like Apple.

 

[sw1tcher]

Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.

Those were the days. It was so easy to find the bottles with the download codes just by tilting the bottles and looking at the underside of the bottle cap. Got so many free codes back when I used to drink soda 🤣

 

[Starfia]

(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)

 

[tonywalker23]

Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod...

Don’t you get it? These are not three separate things. These are one thing, and we're calling it the best nostalgic years of your life.

 

[ftaok]

Those were the days. It was so easy to find the bottles with the download codes just by tilting the bottles and looking at the underside of the bottle cap. Got so many free codes back when I used to drink soda 🤣

I guess I wasn’t the only one to figure that out. 😂

 

[Mr Fide]

Pepsi Mango. What's that like? We have a criminal shortage of mango drinks in New Zealand🥭

 

[tonywalker23]

Still got'em, too. Purchased fall of 2003.

 

[2shars2cents]

Im waiting for a Bud Lite collab tbh

 

[Freida]

Lets see when Apple partners up with healthy drinks & food instead. Like fruit, veggies, water etc.

Obesity is very high and Apple choose to support one of the main culprits. Incredible

 

[Candy Apple+ Nutz]

What’s a Pepsi? Maybe if it was on a McDonald’s Coke/Monopoly style play board.

Because we all know how many winners won that. 😳

 

[MKevin3]

If they don't have an jet as a top prize is it worth even playing?

 

[cateye]

Nothing says "spreadsheet marketing" more than major label darling Apple Music partnering with poison water company Pepsi, each hoping the other will impart some level of "advanced metrics" leading to "activation among key demographic targets" as they flail around.

(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)

Headshot.

 

[randolorian]

"We at Pepsi couldn't be more excited..."

Really? Even if your stock doubled tomorrow you would be more excited about this partnership?

 

[75Batt]

I think this is a bad look for Apple. Partially my own dislije for Pepsi but particularly the dact they don’t have the same positive image as Apple.

 

[Roller]

No Coke. Pepsi. Cheeseburger. Cheeseburger. Cheeseburger.

 

[dannyyankou]

Oh my god, this is actually kinda freaky. Just last night, I was watching an old Apple Keynote and Steve announced the partnership with Pepsi to give away 100 million songs.

 

[scottSE]

Something about this really makes me think of the 80s and 90s. It seemed to be a big thing for music artists to partner with Pepsi back then and I still associate Pepsi with it

 

[TheYayAreaLiving 🎗️]

I prefer Coca-Cola over Pepsi. Just kidding! I like them both.

 

[Graham Caracas]

Hey! Free Pepsi for the MR staff! Woo hoo!

 

[Taselcult]

How many of us went... "Didn't Pepsi just do that campaign?" Only at the end of the article sigh when realizing that was 20 years ago.

 

[centauratlas]

Is John Sculley back at Apple or at Pepsi?

 

[Franjelisco]

Still got'em, too. Purchased fall of 2003.

Wow, are you learning Ancient Greek ? You’re an ήρωας for this!

 

[Graphikos]

Who is "Bad Bunny" and how does it fit in all this? Gotta have a celeb endorsement I guess.