PepsiCo is
teaming up with Apple to offer Pepsi drinkers free Apple Music access this summer. As noted by
AdAge, Pepsi today launched its "Press Play on Summer Campaign."
The ad blitz will see Pepsi offering 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar with Apple Music QR codes. The codes, which are available starting today, will provide free three-month Apple Music memberships to new customers, trips to Apple music live events, and Beats headphones.
Pepsi plans to advertise the promotion throughout the summer months, starting with an ad featuring Puerto Rican rapper and singer Bad Bunny. Bad Bunny was Apple's 2022 Artist of the Year, and the "Un Verano Sin Ti" album was Apple Music's most streamed album in 2022.
Ads for the free Apple Music codes will be on TV, social networks, and other locations such as gas stations and convenience stores.
Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.
Article Link:
Apple Teams Up With Pepsi for Free Music Subscriptions