Apple Teases 'Huge Launch' Next Week

[Ojiisan]

M7 iMac 27” or bigger please

 

[boswald]

Bring them on, John! I'm excited!

 

[boswald]

Ternus used a lowercase "hello".

Mac release?

View attachment 2657645View attachment 2657646

Nice catch. Could be!

 

[theorist9]

Ternus used a lowercase "hello".

Mac release?

Foldable Mac Studio!

 

[TigerNike23]

Do we think the 17 will go up in price?

 

[theorist9]

Future quote:

"We asked ourselves: how do we take iPhone 17 even further? The answer is iPhone 18. It will be the biggest leap from 17 to 18 ever. 18 is going to completely change the way you think about 17. The most advanced 18 we’ve ever created."

"18 is the biggest number we've ever used. Even bigger than 17, which is itself bigger than 16."

OR:

"We asked ourselves: how do we take iPhone 17 even further? Or do we even want to? The answer is no. We're tired. From now on, we'll just do services."

 

[Sill]

Are they just going to throw the kitchen sink at us and give us every rumored product (home device, new airpods, phones, watch, ipad mini).

Maybe. And you know that after years of the MR forum heaping poo on them for not offering enough stuff, they will now heap poo on Apple for offering too much stuff.

 

[Dark_Omen]

What I see on the 9th -

Pro Model iPhones
iPad Mini Updates
Foldable iPhones
iOS 27
Mac OS Golden Gate

Hopefully a public firing of Phil Schiller and half of Tim's C-Suite as most of them are worthless and can't do their job that well.

 

[Serrafemme]

Future quote:

"We asked ourselves: how do we take iPhone 17 even further? The answer is iPhone 18. It will be the biggest leap from 17 to 18 ever. 18 is going to completely change the way you think about 17. The most advanced 18 we’ve ever created."

And we think you're going to love it...

 

[Jumpthesnark]

Hopefully a public firing of Phil Schiller and half of Tim's C-Suite as most of them are worthless and can't do their job that well.

And when that doesn't happen, we expect a full report of how dismal the new CEO's tenure has been so far.

 

[Dirk Pieters]

It will be huge, but since you can fold it, also not so huge.

 

[navaira]

A huge launch… of Eddy Cue into space?

 

[clg82]

AI will be mentioned over 60 times, so at least once per minute.

With the new "features" coming in 2-3 years....

 

[darthbane2k]

The unveiling video of the foldable will show off the new form factor then slowly unfold and display ‘hello’. Pretty obvious.

 

[Sill]

The unveiling video of the foldable will show off the new form factor then slowly unfold and display ‘hello’. Pretty obvious.

Sometimes the simplest explanation is the most likely.

 

[nebojsak]

Tim Cook is rolling in his executive chair.

 

[Dirk Pieters]

Lowercase hello means foldable iPhone will run macOS.

 

[Sill]

Lowercase hello means foldable iPhone will run macOS.

Technically, iOS is macOS. If you go back to the iPhone launch thats the way it was explained. In fact that was tied to the whole blowup between Tony Fadell and Scott Forstall. Fadell wanted the simple iPod OS to be the basis of the iPhone, Scott knew better.

 

[sos47]

Siri would be mentioned 58 times

 

[theorist9]

Technically, iOS is macOS. If you go back to the iPhone launch thats the way it was explained. In fact that was tied to the whole blowup between Tony Fadell and Scott Forstall. Fadell wanted the simple iPod OS to be the basis of the iPhone, Scott knew better.

While iOS was based on macOS, they're not technically the same. Apple's own documentation acknowledges that they are distinct platforms. Further, they were distinct platforms even then, as evidenced by the fact that when iOS was introduced, it could not run OS X apps.

So why did Jobs choose “iPhone runs OS X” rather than the accurate but weaker “iPhone runs a new mobile operating system derived from OS X”?

The answer: Marketing. The former sought to transfer all the perceived power and capability of the Mac’s operating system to the iPhone in four words. As was classic for Jobs, that was more hype than reality.

And you're making Fadell seemed more obstructionist than he actually was. Someone more familiar can correct me if I'm misremembering but, from what I recall, once Fadell took control of the iOS project, he killed the alternative path that he had earlier championed, once he was satisfied that the Forstall's OS X-derived approach would work.

 

[Derwinator]

Oh, Apple execs have never been guilty of overhyping their products launches before… 🙄

 

[Sill]

While iOS was based on macOS, they're not technically the same. Apple's own documentation acknowledges that they are distinct platforms. Further, they were distinct platforms even then, as evidenced by the fact that when iOS was introduced, it could not run OS X apps.

Yes I should have not used that phrase; it was shorthand for "the bottom layers were the same, the API and userland were different."

So why did Jobs choose “iPhone runs OS X” rather than the accurate but weaker “iPhone runs a new mobile operating system derived from OS X”?

The answer: Marketing. The former sought to transfer all the perceived power and capability of the Mac’s operating system to the iPhone in four words. As was classic for Jobs, that was more hype than reality.

Perhaps. Still, I'd rather have an accomplished hardware/software company like Apple do a bit of marketing instead of having a marketing-oriented company occasionally release hardware/software that might be effective. Or not. Microsoft of the 1980s and 1990s comes to mind.

And you're making Fadell seemed more obstructionist than he actually was. Someone more familiar can correct me if I'm misremembering but, from what I recall, once Fadell took control of the iOS project, he killed the alternative path that he had earlier championed, once he was satisfied that the Forstall's OS X-derived approach would work.

I don't want to give the impression that Fadell was obstructionist. Both he and Forstall were very territorial, shall we say. Both had very good arguments but in this case Fadell couldn't see as far down the road as Forstall. It's one of the reasons that I hope Forstall returns at some point because the long view is sorely needed at Apple.