You should consider Apple, Microsoft, Google, Netflix, et. al. in all this. Those are true juggernauts, and I really doubt they will sit back and let the broadband providers cramp on their style.
It's already happened. I know lots of people that really want an iPhone but don't want to pay for the contract. Unless those people are few and far between (and note that there are a LOT more cell phone users that are NOT iDevice 3G users), don't you think that Apple would sell a lot more 3G iDevices if the 3G piece was cheaper? Don't you think the cost of 3G service "cramps Apple's style"?
Why aren't they putting the pinch on AT&T and Verizon to offer 3G service for prices lower than everyone else?
And no, Comcast's 250 GB limit does not count - it's a reasonable limit for now. AT&T's 150 GB limit slightly less so, but not too bad. Once it gets under 100 GB per month, that's when **** will hit the fan.
Get those fans ready for cleaning. It's only a matter of time. The excuse is going to be "due to increased worldwide bandwidth demands" much like oil is "due to increased worldwide demand for oil". If the politicians get involved, they'll repeat the show of being tough on those "greedy oil companies" which resulted in how much of an impact on the cost of gas? The bandwidth gatekeepers will throw more money into re-election campaigns and the machine will distract us with another "flag burning amendment" resurrection or something similar.
That's the very same excuse used to justify 3G fees now. When the digital television transition went down, there was abundant new bandwidth made available by freeing up a bunch of space formerly occupied by analog TV channels. Even Apple & Google showed some interest in bidding for that space (which would have very likely made them real competitors in local broadband and/or mobile phone business). The Government could have excluded the 2 dominant players from being allowed to play in hopes of spurring some genuine competition. Apple & Google (and many others) could have stepped up as real competitors. Instead, what happened? Who got the vast majority of the bandwidth?
I want to imagine that Apple, Google, Netflix etc will put the pinch on Verizon, AT&T, Comcast, etc. but the latter is in control of this one, with NO REASON WHATSOEVER to cut their own revenue throats to help Apple, Netflix, etc take their video distribution subscription businesses NOR make things cheaper for us users. Quite the contrary, with as little as NO broadband competitors in some markets, expect pricing to rise anytime they want to make a little more profit.
Has anyone's 3G bills gone down since Apple & Google got in the 3G supporting space?
Has anyone's video subscription costs gone down since Apple & Google got in the video on-demand space?
Has anyone's broadband bills gone down since Apple & Google and others started ramping up broadband demand?
All such options would be good for Apple, Google, etc and for us users? Why haven't they occurred for the masses?
Apparently, here comes a new offering that seems to beg for much greater Internet and wireless Internet usage. Consumers access that Internet not from Google or Apple or Netflix but from AT&T, Verizon, Comcast, Time Warner, etc. We can't bypass the latter. If we want all of the promise of iCloud, we have to accept whatever they want to charge for it. Will they choose to lower prices over time, keep them the same, or charge more? If you were them, what would you do? (and note if you were them, you would be bound to maximize profits for your shareholders, not cut your revenue throat because it's the "right thing to do" or because "Apple told us to lower our revenues", etc).