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Apple Testing Redesigned Genius Bar to Increase Capacity
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That would be too complex for an Apple Genius to comprehend, and their tiny craniums would explode.
Instead of turning a table sideways?
Why don't they?
A: Add a Checkout Lane or two, it might not be ' cool ' but it will get customers out the door much faster.
B: Don't call them " genius's " I'm not saying there aren't good ones, but most of these people are Best Buy Geek Squad material at best.
C: Bigger?
Why don't they?
A: Add a Checkout Lane or two, it might not be ' cool ' but it will get customers out the door much faster.
B: Don't call them " genius's " I'm not saying there aren't good ones, but most of these people are Best Buy Geek Squad material at best.
C: Bigger?
It doesn't work.
This new arrangement is already in place in my local store (Birmingham, UK). Apple staff are great and I can't praise them highly enough, but the retail experience is appalling. The store is too small, there are people waiting for appointments all over the place, customers and genius bar staff are literally falling over each other on both sides of the genius bar. It's also a security nightmare being squashed in there like sardines - I always feel like I'm about to be pickpocketed.
Then there's the awful experience of simply trying to buy something - I've left on several occasions because I just couldn't get served.
What's needed is a single "Pay Here" location with a good old fashioned queue and people who simply take money - they don't need to be product trained, just till trained - and fast. This would free up time and space. Though I'd go as far as saying that retail and genius bar (or any after-sales service) shouldn't even be on the same floor. If anyone can afford multi-level stores, it's Apple. The stores are too small.
The congestion is 90% genius bar and accessories sales, so those operations should be moved to an area better suited to after-sales - like a different floor.
Did I mention that the stores are too small? ;0)
This new arrangement is already in place in my local store (Birmingham, UK). Apple staff are great and I can't praise them highly enough, but the retail experience is appalling. The store is too small, there are people waiting for appointments all over the place, customers and genius bar staff are literally falling over each other on both sides of the genius bar. It's also a security nightmare being squashed in there like sardines - I always feel like I'm about to be pickpocketed.
Then there's the awful experience of simply trying to buy something - I've left on several occasions because I just couldn't get served.
What's needed is a single "Pay Here" location with a good old fashioned queue and people who simply take money - they don't need to be product trained, just till trained - and fast. This would free up time and space. Though I'd go as far as saying that retail and genius bar (or any after-sales service) shouldn't even be on the same floor. If anyone can afford multi-level stores, it's Apple. The stores are too small.
The congestion is 90% genius bar and accessories sales, so those operations should be moved to an area better suited to after-sales - like a different floor.
Did I mention that the stores are too small? ;0)
The store at Twelve Oaks in Novi, Michigan is HUUUGE!
But they still manage to have so many people in there that you're elbow to elbow.
Don't even get me started on the Briarwood store in Ann Arbor, Michigan. I'm sure a few Ann Arbor MR members can back me up on that one....
But they still manage to have so many people in there that you're elbow to elbow.
Don't even get me started on the Briarwood store in Ann Arbor, Michigan. I'm sure a few Ann Arbor MR members can back me up on that one....