Apple TAKE NOTE!
Despite you claiming to sell "premium" products your iPad lightning charge cables are junk.
My daughter has just had another one fail. In your quest to make everything tiny and minimalist you have also made the cables very weak.
Look at the pictures which also show a genuine Nokia micro usb charge cable (Made in China).
The difference is that they got the design right.
The Nokia cable will last years because it has a strain relief that works and is not made to be as thin as possible.
The Nokia cables are also only £3.99 to buy.
You only have to read the following page to see how many unhappy customers you have.
http://www.apple.com/…/…/MD818ZM/A/lightning-to-usb-cable-1m
Despite you claiming to sell "premium" products your iPad lightning charge cables are junk.
My daughter has just had another one fail. In your quest to make everything tiny and minimalist you have also made the cables very weak.
Look at the pictures which also show a genuine Nokia micro usb charge cable (Made in China).
The difference is that they got the design right.
The Nokia cable will last years because it has a strain relief that works and is not made to be as thin as possible.
The Nokia cables are also only £3.99 to buy.
You only have to read the following page to see how many unhappy customers you have.
http://www.apple.com/…/…/MD818ZM/A/lightning-to-usb-cable-1m