Apple, This is how you make a charge cable....

[Digger148]

I have placed the spring from the inside of a retractable biro over each end of my iPad, iPhone, iPod, EarPods and MacBooks' cables as a way to avoid your type of dilemma.

 

[sparksd]

I'm with you - never had a cable break but the stingy length of the stock cables is completely annoying.

Here's a 10-footer:

http://www.amazon.com/dp/B011TILJ2Y?