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Apple Threatened to Abandon Intel Chips over Power Consumption

AppleScruff1 said:
I'm sure they buy more chips from Intel than the Windows pc companies.
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Missing </sarcasm> brackets, the Apple fans believe you.


kiljoy616 said:
Impressive chip.
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...but it won't run any OSX binaries. Do y'all really want to go through another architecture change? Want to wait for all your apps to be ported to ARM64, and then pay for the new versions with ARM64 support?
 
AidenShaw said:
...but it won't run any OSX binaries. Do y'all really want to go through another architecture change? Want to wait for all your apps to be ported to ARM64, and then pay for the new versions with ARM64 support?
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No. That's why it only represents a threat, not a promise. Apple demands similar performance per watt, it doesn't mean they intend to make good on the threat.

ARM architecture is still going to be way behind in a lot of key areas (as far as bandwidth is concerned) compared to x86, so it isn't realistic for another half-decade.
 
re aapl demands performance and innovation of suppliers

you go aapl - i'm all for it

though i remember my days consulting at intel major foundries - awsome chip facilities - they were catherdrals to chip making...

anyway back to aapl whipping suppliers to meet spec

"whip it..." - devo
 
lilo777 said:
Intel does not really care that much about Apple with their 5% Worldwide PC share (way behind real computer companies). Not just that, they mostly buy Intel's cheapest chips (they do not produce servers).
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Actually Intel cares a lot about Apple's business. To the point that they customized their CPU to make it smaller so it would fit in the original MacBook Air...

http://www.anandtech.com/show/2420
 
Bafflefish said:
No, this whole notion that Apple drives *everything* is just part of the reality distortion field. Apple contributes, but so do others.
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Are you people reading the article... It was in fact an executive at INTEL that made the statement... So are you saying that Intel is lying about this?

"Intel executive reveals that the chipmaker was driven to reduce power consumption to support such ultra-thin notebook designs by Apple"

http://www.anandtech.com/show/2420
 
AidenShaw said:
Actually, it was a standard CPU chip in a smaller package that was already on Intel's roadmap.
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Yes, but by all accounts it first appeared in the original MacBook Air. So, who's to say it didn't end up on the roadmap at the behest of Apple? Clearly Apple has had some impact on Intel.
 
I don't think Apple would do that, at least I hope not, I don't think an ARM chip can provide the power needed in laptop or desktop platforms.. I think it's great for Tablets, and I understand the reason Apple have been mulling ARM over is simply because of low power consumption and extended battery life..

I would personally love to see Apple go towards AMD, they've just released Accelerated Processing Units which are said to increase battery life and reduce power consumption.. And whats great is you can do some pretty great gaming on them.. and once applications take advantage of APU's even encoding time will be reduced greatly..

And whats even better is the platform is very affordable.. The Integrated Graphics on a FM1 platform easily outperforms anything Intel has to provide..
 
vitzr said:
The first two words reveal the obvious about Apple. "Apple Threatened"

Instead of saying, "Apple works with Intel". Oh No. It's got to be bully style.

That's the scary part of Apple getting so big...
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The first two words reveal more about bad reporting.

from the Wall Street Article
Welch said Apple informed Intel that it better drastically slash its power consumption or would likely lose Apple’s business. “It was a real wake-up call to us,” he said.
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Where is the suggestion that Apple did anything other than discuss roadmap with Their partners?
Clearly the road maps didn't align and both parties walked away thinking what are our options. Intel have come back with a commitment target, Apple will still keep prototyping their options and working on making the OS hardware agnostic like always.

I get the feeling the real world is just to boring for the media hungry.
 
AppleScruff1 said:
I'm sure they buy more chips from Intel than the Windows pc companies.
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No, but Intel has the distinction of being a part of the most prestigious and sought after computing platform on the market, bar none. That's quite a boost for Intel's brand image, and it also means they'll have to raise their standards to meet Apple's - so, more innovation from Intel.

For instance, Intel's inside the MBA.
 
If Apple does indeed plan to move to ARM - A6. Anyone have any numbers on how the current generation of ARM CPUs match up with Intel ones?
 
Chupa Chupa said:
This just shows you what lazy sloths the Win PCs makers are. It takes tiny Apple (on market share basis) to force Intel to make more efficient chips. The Win fans can hate on Apple all day, but the fact remains, but-for Apple going Intel, PC hardware would be as horrible now as they was ten years ago.
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Yes and all those windows fans, keep saying that Apple does not drive innovation either. This is definitely driving Intel to innovate.

Go Apple, Drive the market to a better, lower power solution.
 
mjtomlin said:
Yes, but by all accounts it first appeared in the original MacBook Air. So, who's to say it didn't end up on the roadmap at the behest of Apple? Clearly Apple has had some impact on Intel.
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It was on the roadmap for the next tick/tock already.

Intel had shopped it around with their top tier vendors with Merom Core 2, but didn't find any buyers.

Later Apple was interested, though, so the package design was dusted off and put into production for the MBA. (and subsequently used by some other vendors as well)

Note that we're only talking about the package design - the silicon was standard Intel stock. It was not a custom silicon design for Apple, just putting a package design that was already done into production, using production silicon.
 
*LTD* said:
No, but Intel has the distinction of being a part of the most prestigious and sought after computing platform on the market, bar none.
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Do you mean Apples?

Most computer buyers are looking for tools that handle their tasks and solve their problems.

Few are looking to get "prestige" from their computers. (And for those, Dolce&Gabbana has $400 designer Ipad cases for you.)

Could that be part of the reason why only 1 out of 19 computers sold is an Apple?
 
justinfreid said:
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

I've made my prediction about the forthcoming "MacPad" type product that'll be ARM powered before, this lends more credence to it.
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O believe there will e a MacPad - but not ARM power but by an extremely low power Intel CPU. I think the ARM rumors are from Apple haters.
 
*LTD* said:
No, but Intel has the distinction of being a part of the most prestigious and sought after computing platform on the market, bar none. That's quite a boost for Intel's brand image, and it also means they'll have to raise their standards to meet Apple's - so, more innovation from Intel.

For instance, Intel's inside the MBA.
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Like Apple has a viable choice besides Intel.
 
AidenShaw said:
Do you mean Apples?

Most computer buyers are looking for tools that handle their tasks and solve their problems.

Few are looking to get "prestige" from their computers. (And for those, Dolce&Gabbana has $400 designer Ipad cases for you.)

Could that be part of the reason why only 1 out of 19 computers sold is an Apple?
Click to expand...

Brand Prestige can equally be applied to Tools as well as fashion.
You'd never call a socket set fashionable but the quality still varies greatly and brands with reliable high quality are held in high regard by their users.

Apple's Prestige seems to be a little of both.
 
*LTD* said:
http://www.arm.com/products/processors/selector.php
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This doesn't actually answer information only ARM's tech information

What comes to mind is SPEC benchmarks but no luck in finding result. Ideally you would compile the same code on both ARM and Intel CPUs and compared. My guess the top of line ARM is probably less than even an Atom cpu.

As a developer I have play a little bit with Xcode, but in theory similar benchmark could be written for my iPad 2 and 2010 MacBook AIR and 2009 13in MacBook Pro
 
huffboy said:
If Apple does indeed plan to move to ARM - A6. Anyone have any numbers on how the current generation of ARM CPUs match up with Intel ones?
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My guess not too well - even this 2010 MacBook AIR could run the iPad 2 Emulated on it faster than actual iPad 2.
 
mjtomlin said:
Actually Intel cares a lot about Apple's business. To the point that they customized their CPU to make it smaller so it would fit in the original MacBook Air...

http://www.anandtech.com/show/2420
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With Apples companies value lately - Intel would be stupid not deal good with Intel. - There appears that Apples connections with Intel are even better than Microsoft. thunderbolt is one example of this.
 
Hell, Apple has so much cash they can buy AMD which comes with it's acquisition of ATI - two for the price of one. Apple can then modify to their hearts content any AMD chip for their line of computers without relying on Intel.
 
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