It all started when Epic published
a blog post on Thursday morning announcing a permanent 20 percent price drop on V-Bucks, Fortnite’s in-game virtual currency that was immediately available on every platform. For mobile players, though, there was a slight difference. Epic allowed you to buy V-Bucks at the new cheaper rate by going through its own payments system, or you could use Apple and Google’s payment systems to get them at a higher price. That direct payment system was in violation of app store policies on both mobile platforms.
RIGHT AFTER APPLE BANNED ‘FORTNITE,’ EPIC TWEETED ABOUT ITS PARODY OF THE ‘1984’ AD
On the afternoon of August 13th, Apple
banned Fortnite. Bloomberg’s
Mark Gurman tweeted about it at 2:53PM ET. Just one minute later,
Epic announced a new “Nineteen Eighty-Fortnite” short that clearly looked to parody Apple’s famous “1984” ad, which it said would be premiering in-game at 4PM ET in Party Royale. Twenty-nine minutes after that, Epic announced it was
suing Appleand linked directly to the legal papers
in a tweet from the main Fortnite Twitter account, which has more than 11 million followers.