Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News

MacRumors

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Original poster
Apr 12, 2001
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Apple today announced it has signed an agreement to acquire digital magazine subscription service Texture, available on iPad, iPhone, and other platforms. The deal is pending approval and financial terms were not disclosed.


Apple's services chief Eddy Cue, who revealed the news at the SXSW media festival in Austin, Texas today alongside Apple's press release:
We're excited Texture will join Apple, along with an impressive catalog of magazines from many of the world's leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.
John Loughlin, CEO of Next Issue Media, a conglomerate of publishers and media companies which own Texture:
I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple. The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.
Texture, founded in 2010, provides unlimited access to over 200 digital magazines for $9.99 per month. Magazines can be read on up to five devices per subscription, with the ability to download issues for offline reading.

Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. New issues are available alongside a searchable archive of thousands of past issues.

Apple acquiring Texture should strengthen its relationships with several major publishers, and the subscription-based platform will be another source of recurring revenue for the company's growing services business. Texture last confirmed it had "hundreds of thousands" of subscribers back in 2016.

iPad and iPhone users can download the Texture app for free from the App Store and take advantage of a free seven-day trial. Apple confirmed the app will remain available on other platforms, including Android, Kindle Fire, and Windows 10.

Update: Cue at SXSW confirmed that Texture will be integrated into Apple News.

Article Link: Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News
 

velocityg4

macrumors 601
Dec 19, 2004
4,599
1,184
Georgia
People still pay for magazines? :confused:

I get way more in depth and technical articles on subjects which interest me for free. At $6.99 per month. That better be completely ad free.
 

radiology

Suspended
Feb 11, 2014
378
1,357
Westlake, OH
“We are committed to quality journalism from trusted sources...”

Since when can you associate those words to “People” magazine?

Also, this is a great way for Apple to start taking control of the media.
 

dickwellington

macrumors newbie
Jul 30, 2008
6
2



Apple today announced it has signed an agreement to acquire digital magazine service Texture, available on iPad, iPhone, Android, Windows, and Kindle devices. The deal is pending approval and financial terms were not disclosed.


Apple's services chief Eddy Cue, who revealed the news at the SXSW media festival in Austin, Texas today alongside Apple's press release:Texture provides unlimited access to over 200 digital magazines for $9.99 per month. Magazines can be read on up to five devices per subscription, with the ability to download issues for offline reading.

Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. New issues are available alongside a searchable archive of thousands of past issues.

iPad and iPhone users can download the Texture app for free from the App Store and take advantage of a free seven-day trial.

Article Link: Apple to Acquire Digital Magazine Service Texture
There is no sale. It's $9.99 a month after a free 7 day trial.
 

andrew12

macrumors member
Oct 22, 2009
56
113



Apple today announced it has signed an agreement to acquire digital magazine subscription service Texture, available on iPad, iPhone, and on Android and Windows. The deal is pending approval and financial terms were not disclosed.


Apple's services chief Eddy Cue, who revealed the news at the SXSW media festival in Austin, Texas today alongside Apple's press release:John Loughlin, CEO of Next Issue Media, the parent company of Texture:Texture, founded in 2010, provides unlimited access to over 200 digital magazines for $9.99 per month. Magazines can be read on up to five devices per subscription, with the ability to download issues for offline reading.

Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. New issues are available alongside a searchable archive of thousands of past issues.

iPad and iPhone users can download the Texture app for free from the App Store and take advantage of a free seven-day trial. Apple says the app will remain available on other platforms following the acquisition, according to Recode.

Apple acquiring Texture instantly gives it relationships with several major publishers, and it should be another source of recurring revenue for the company's growing services business. Texture has "hundreds of thousands" of subscribers, but fewer than one million, the company revealed back in 2016.

Article Link: Apple to Acquire Digital Magazine Subscription Service Texture
Very nice! Looking forward to $99/year, a la Music
 

truthertech

macrumors 68000
Jun 24, 2016
1,982
2,073
This may be good, but would like to see more energy and focus on hardware products.
Once again, they are entirely different divisions and the engineers, designers and tens of thousands of employees working on hardware are not impacted in any way by someone in the services group adding this developed product to the lineup of Apple offerings. With hundreds of billions in cash sitting around, this also in no way takes funds away from the billion dollars a month Apple is spending on research and development.

Indeed, this is only going to help sell iPads, etc., as the iPad is undoubtedly the ideal tablet to take advantage of enhanced digital magazines that the lower end tablets can't. Terrific synergy between Texture and Apple hardware.
 
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truthertech

macrumors 68000
Jun 24, 2016
1,982
2,073
This is a terrific move. Texture is a beautiful app and bundle and Apple is uniquely positioned to work with publishers on using the capabilities of the iPad to really enhance digital magazines. Apple is revamping iBooks as well and this will fit in nicely with a renewed emphasis on audio books, etc. A nice monthly package is likely in the offing, perhaps heading toward the ultimate Apple Entertainment Bundle of Music, Books/Magazines, and Video !

Apple is killing it with their services, Services now dwarfs Facebooks entire revenue!, and Cook has made it clear they are only going to accelerate their efforts.
 

DocMultimedia

macrumors 6502a
Sep 8, 2012
598
1,340
Charlottesville, VA
What's Apple News?

I really seem to be the wrong target market for their news. I looked at it the first day it was around, and haven't touched it since. Oh well, AAPL hit a new all time high today. :)