Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 12, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today announced it has signed an agreement to acquire digital magazine subscription service Texture, available on iPad, iPhone, and other platforms. The deal is pending approval and financial terms were not disclosed.

    [​IMG]

    Apple's services chief Eddy Cue, who revealed the news at the SXSW media festival in Austin, Texas today alongside Apple's press release:
    John Loughlin, CEO of Next Issue Media, a conglomerate of publishers and media companies which own Texture:
    Texture, founded in 2010, provides unlimited access to over 200 digital magazines for $9.99 per month. Magazines can be read on up to five devices per subscription, with the ability to download issues for offline reading.

    Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. New issues are available alongside a searchable archive of thousands of past issues.

    Apple acquiring Texture should strengthen its relationships with several major publishers, and the subscription-based platform will be another source of recurring revenue for the company's growing services business. Texture last confirmed it had "hundreds of thousands" of subscribers back in 2016.

    iPad and iPhone users can download the Texture app for free from the App Store and take advantage of a free seven-day trial. Apple confirmed the app will remain available on other platforms, including Android, Kindle Fire, and Windows 10.

    Update: Cue at SXSW confirmed that Texture will be integrated into Apple News.

    Article Link: Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News
     
  2. acegreen macrumors regular

    acegreen

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    Didn't their CEO just bash Apple News for being antiquated?
     
  3. Wiesenlooser macrumors 6502a

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    I thought they had given up on that market tbh
     
  4. nwcs macrumors 65816

    nwcs

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    #4
    Interesting, maybe Zinio was too big to get?
     
  5. usersince86 macrumors 6502

    usersince86

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    #5
    This may be good, but would like to see more energy and focus on hardware products.
     
  6. npmacuser5 macrumors 6502a

    npmacuser5

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    Content Rules! Apple making the right moves, excellent. :)
     
  7. Apple blogger macrumors 6502a

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    #7
    I think they came in the way of the Apple news subscriptions..
     
  8. JimmyBanks6 macrumors member

    JimmyBanks6

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    #8
    First job: scrap those horribly annoying commercials.
     
  9. velocityg4 macrumors 68040

    velocityg4

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    #9
    People still pay for magazines? :confused:

    I get way more in depth and technical articles on subjects which interest me for free. At $6.99 per month. That better be completely ad free.
     
  10. ButteryScrollin macrumors 6502a

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  11. radiology macrumors 6502

    radiology

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    #11
    “We are committed to quality journalism from trusted sources...”

    Since when can you associate those words to “People” magazine?

    Also, this is a great way for Apple to start taking control of the media.
     
  12. RudySnow macrumors regular

    RudySnow

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    #12
    You’re thinking of Flipboard.
     
  13. BryanDWilkes macrumors newbie

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    #13
    Apple! If you spent time refining things rather than venturing out into the world of media, things like siri might actually work well.
     
  14. RudySnow macrumors regular

    RudySnow

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    They can’t do both?
     
  15. lkrupp macrumors 6502a

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    #15
    Which are incredibly effective in the real world of advertising and generate tons of sales. What’s your problem?
     
  16. dickwellington macrumors newbie

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    #16
    There is no sale. It's $9.99 a month after a free 7 day trial.
     
  17. npmacuser5 macrumors 6502a

    npmacuser5

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    Now Apple moves on to....wait for it, Netflix. :D
     
  18. lunarworks macrumors 65816

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    #18
    I get this for free through Rogers, but I've never used it because I don't have a tablet and phones are too small.
     
  19. Rogifan macrumors P6

    Rogifan

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  20. ELman macrumors newbie

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  21. andrew12 macrumors member

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    #21
    Very nice! Looking forward to $99/year, a la Music
     
  22. truthertech, Mar 12, 2018
    Last edited: Mar 12, 2018

    truthertech macrumors 65816

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    Once again, they are entirely different divisions and the engineers, designers and tens of thousands of employees working on hardware are not impacted in any way by someone in the services group adding this developed product to the lineup of Apple offerings. With hundreds of billions in cash sitting around, this also in no way takes funds away from the billion dollars a month Apple is spending on research and development.

    Indeed, this is only going to help sell iPads, etc., as the iPad is undoubtedly the ideal tablet to take advantage of enhanced digital magazines that the lower end tablets can't. Terrific synergy between Texture and Apple hardware.
     
  23. Avieshek Suspended

    Avieshek

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    #23
    Google Play store has an innovative side to Comics. iBooks is stuck in the past.
     
  24. truthertech macrumors 65816

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    This is a terrific move. Texture is a beautiful app and bundle and Apple is uniquely positioned to work with publishers on using the capabilities of the iPad to really enhance digital magazines. Apple is revamping iBooks as well and this will fit in nicely with a renewed emphasis on audio books, etc. A nice monthly package is likely in the offing, perhaps heading toward the ultimate Apple Entertainment Bundle of Music, Books/Magazines, and Video !

    Apple is killing it with their services, Services now dwarfs Facebooks entire revenue!, and Cook has made it clear they are only going to accelerate their efforts.
     
  25. DocMultimedia macrumors 6502

    DocMultimedia

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    #25
    What's Apple News?

    I really seem to be the wrong target market for their news. I looked at it the first day it was around, and haven't touched it since. Oh well, AAPL hit a new all time high today. :)
     

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