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macrumors bot
Original poster
Apr 12, 2001

Apple is planning to expand its global retail presence by opening more physical stores (via Bloomberg).


Despite inner cities struggling with an accelerating shift to online sales, Apple is planning to open more retail stores. The company currently operates 511 Apple stores globally, of which over 100 are in Europe.

Apple's senior vice president of retail and people, Deirdre O'Brien, confirmed the intention to expand to Germany's Funke Mediengruppe:
On our online site people can learn a lot about the products; in a store they can touch them and get a feel for them. We intend to add more stores.

While it is not yet clear if the expansion is set to be concentrated on a particular region, O'Brien's comments to the German publisher may suggest that Europe will be a focal point.

Apple's newest store is Apple Via del Corso in Rome, which opened just last week, and the company is also in the process of building its second store in Berlin.

Moreover, O'Brien remarked that Apple will "undoubtedly" add to its international design infrastructure, as seen with the company's plan to build a one-billion Euro chip design center in Munich within the next three years.

Article Link: Apple to 'Add More Stores' Around the World, Says SVP of Retail
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Reactions: KeithBN


macrumors 6502a
Aug 30, 2006
At this point I have given up on the possibility of having a single Apple Store.

It's not only nice, part of having Apple stuff is (I can only guess...) having great support and without a physical place it just isn't the same.
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Reactions: Sandstorm


macrumors newbie
Feb 6, 2016
It can take years to get local government approval for flagship stores, and sometimes their plans are rejected and abandoned.
That's what happened in Melbourne, Australia. According to rumours they originally wanted an heritage listed building on Collins Street but they wanted to change it too much (maybe making it more white by painting it I'm just guessing). Then they wanted federation square but that's a free public space and there was a big public uproar about a big business in a traditionally public space. Not everyone cared but the annoying people won. Now there is no talk about any store and it's so annoying. The closest store from Melbourne CBD is an hour train ride long. ?
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Reactions: Maoltuile


macrumors 6502
Jun 5, 2017
Melbourne Australia
Well as you would have it the people running Melbourne didn’t approve of Apple’s plan to build a store in Fed Square back in 2017. They added that to Heritage list now, and Apple couldn’t be arsed to run through extra hoops, so back to the suburbs with us all. Frankly the Apple Online Store has served me fine over the years.
I was actually disappointed it wasn’t built. As for Southland, I don’t mind going to that store but it’s does need to be made bigger.
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