It is if you got it via Apple. It' shouldn't if you signed up outside of Apple which I'm sure in this case you can as Dropbox is mulitplatform. Setting up an account outside of Apple is possible. So your renewals can be done outside of Apple. If you setup via Apple, you pay Apple.I have no evidence to present but it's obvious to me that a subscription to Dropbox, if the payment processing is done by Dropbox, has no added costs to Apple, meaning that 15-30% Apple takes is completely arbitrary.
We allow companies to make a Profit. If you're in a very socialized country that wants to regulate how much anyone or any company can make. That's a different story. This is the point of capitalism. How much the market will bear, and the ability to make as much as possible. So long as taxes are paid and nothing illegal is happening.Now, if the costs associated with auditing apps and their updates were to make up some of that, then that's fine, but there's 1 audit for 1 update, and that update may serve millions of users, so we look at bandwidth and storage instead, both of which are ridiculously cheap. I have a hard time imagining how the charges we're discussing now in any way shape or form can even approach 15-30% per customer, every month...
We don't know the true costs to Apple from this system. We assume it's less, as they again need to make a profit. But, to say is' 1 or 4 or 10% is a guess. Educated guess, but a guess. It could be darn near nothing for all we know. They could have used tax breaks to establish all the data centers and pay the people that work there. They could have setup their own fiber to them too and as the last mile and pay the utilities pennies on the dollar for bandwidth. Simply no way to know. Not without looking at the books.
How would we define abuse? If your free, and heavily downloaded played and don't have IAP. Then your getting funded by ads. If you are including IAP's. Then you pay the cut for the transaction. They lowered the cost to 15% for companies making under $1 million per year. If you are over, they go back to the 30% structure. If we are only arguing about costs being too high. That's not a good argument. The market will bear what the market will bear. Google is Apple's competition in this space, and they have lowered their fees. Has the market shifted to Google more because of it? Has Apple lost more customers due to this fee change? Are more developers developing on Google "first" then moving to Apple's iOS? All of this must be considered when judging this process.Yes, but it's in Apples best interest to enable developers to produce free apps, so that's a concession that they are making in all of this, and always has been.
I think the best solution is for there to be two tiers, the one we have today, and one where the costs are itemised. Apple should evaluate free apps and push them into itemized if they are abusing the free tier.
Force is a strong word to use here. No one is forced to do anything. If you want to be on the platform, that comes with rules. But, no one is forced to be on the platform. Is that where the customers are? Yes, but not because the developers put those customers there. Apple created the platform, and brought "its" customers with it. People bought the phone not the app. The Apps came, and brought in more use cases for the phone. Which is great! But, this is not a chicken and egg situation. One came before the other, we all saw it happen in real time.IAP are an entirely separate issue, if developers want to use Apples system they can obviously do that and everyone is happy, but Apple can not force them to if the developer is willing to build the infrastructure for another payment solution.
Having an option to pick another payment processors is fine so long as Apple can still get their cut for hosting, etc while it was done within the AppStore. Same for Google. If you want to go online to the developers website to pay for something or sign up for a subscription and then just sign into the App. I believe you could always do that. Which is bypassing the store if I'm not mistaken.