And yet the locked down nature of it has meant it's been an absolutely miserable failure in it's first year.
It's first year, of it's existence, and it's done nothing. Why do people think that will change?
Ping mk 2.
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And why would a museum ever use this?
They already have location aware audio tour devices. They are profit generating, as they can be used by everyone and charged for, and they require no maintenance or particular knowledge to get working.
iBeacons will require your users to have one specific brand of phone, to not have turned them off in some obscure settings menu, to download an app when half your visitors are tourists and have no internet connectivity, require additional staff training and will be harder to generate revenue from. iBeacons have absolutely *no* and I mean *no* relevance to anyone except for advertising, and even then the fact you've got to install an app first makes them useless.
If it were a cross brand open standard like Bluetooth it might stand a chance, but as it is it's a waste of Apple's resources.