If by better buying decisions you mean not apple then I've already taken some steps there. And it's not naivete it's dissatisfaction with not only the system but apple's choices as well. There are many ways to increase shareholder value and profits and we may find apple's choices were great in the shorter term for their shareholders but not so much over the long term for their customers.
For example, if anti-trust regulations hit them hard and cause dramatic changes to how they can run their business it may result in some significant losses that perhaps different choices could have averted. Maybe price increases helped set another record quarter but decreased customer satisfaction or retention that could have a more long term impact beyond the next quarter.
It's incredibly reductive to assume that whatever makes the most profit *right now* is necessarily the best move even for a public company.