To me Apple is losing its greatest edge over competitors - easy, no question asked replacement if anything goes wrong for your phone. I once had an iPhone 5 with a stuck power button, and I got a replacement phone in a few minutes, with a brand new casing and battery as a bonus. This is one of the biggest factors for me to stay with Apple for most of my electronic purchases. Tim Cook seems to concern more with the money part, as shown in one greatest example: his hiring of John Brewett, who solely aimed at cutting costs for Apple Stores and of course it failed. I truly miss the Steve Jobs era.