Oh boy, that would be pretty big if that is the case.
yeah that would be huge - here is another article "Beating Amazon to the punch is worth the price."
here is an interesting comment from that article . . .
"Outside of phones and tablets, Apple has not been competing well, especially in content. Its software is starting to become sloppy; it has ceded a giant lead in voice to Amazon; Apple TV has fallen behind video-streaming services Google Chromecast and Amazon Fire Stick (not to mention Amazon Prime video as well). Apple TV has fallen well behind Roku and Fire Stick for innovation. Apple TV charges a premium over its competitors, but the sales numbers have made clear that Apple TV is no iPhone. (I have both the Fire Stick and Apple TV and almost exclusively use the Fire Stick.)"