Think carefully, and different.
You know, everyone needs to remember one thing that Apple has always stood by - and that would be thinking differently. Is this a bad buy for Jobs? Hell no... he will be buying a positive cash company - he can double (even triple) the value of Apple instantly.
With that said - Apple has been trying to become the 'Digital Hub'. Music, movies, memories, photos. Universal isn't just a music company - it's a MEDIA company.
Imagine cheap, high-speed, digital music. I don't know about you, but buying cds pisses me off. They scratch. I have to 'rip' them into iTunes and then to my iPod or PocketPC. Worse yet, I have NO integration. I have to use cds in my home stereo and car, but not anywhere else. Unless I want to spend even more money and buy a kit to play MP3 on my home stereo... and then it sounds terrible. I fully support paying for music. It is an art, and one that I believe in.
Jobs buys Universal (stay with me on this one...). We get all kinds of new technologies. The iPod is no longer an MP3 player, but a way to have a digital music collection - FOR LIFE. The only solution you'll ever need. He controls the music, and hence the price. He controls the players. He controls the encoding technology. Then he lets a couple Apple engineers add real function - music and scheduling and email and wireless and color and video - it's all right around the corner if you own the most savvy hardware and software firm topped with a media company that has ZERO limits.
This guy knows that Apple will never grow to Microsoft market share - so why not turn to something he CAN control? The digital music industry. The mac will become a true hub. Everyone else has failed perfectly on downloadable music... but why not succeed? Why not make it a world-solution?
One-click music purchase, high-speed downloading, better compression, cleaner sound, better artists, more money, integration with .mac even?? Why not? Keep portions of your music online because you wouldn't HAVE to have an actual file anywhere, just a right to listen to the file whenever and wherever you wanted. Stream it through the air. Make it live, every song, every artist.
Move a little farther out - plug your slim iPod into your car and you instantly have 500 cds with you - team up with XM and buy music you like while you drive across the country... don't think it could happen?? Why not - all you need is the power of the largest media company on the world...
That being the case, smile - cause he could own it.
Push Apple into the mainstream - make it something no one can live without. My friggin cd collection takes up a corner of my house - there has to be a better way? I can only take 6 cds in my car? I don't think so. Digitize the whole thing - a music revolution was born and Napster made it real. If Steve's solution is fast and accurate, it will work...
Music is so personal and so real - but it's at an awkward point right now - let's call it puberty. I have 500cds. I can listen to 6 in the car, and 5 at home. I could spend the next year digitizing this music. When played at 160kbs on my Harman/Kardon player and amp/receiver and through a Bose Lifestyle system, it sounds horrible - why?? It doesn't have to be that way - he could even offer an exchange program - send your old CDs in and get credit to download the cd from the new music service. Ripping??! That's the solution to making a collection digital? NO. There is a better way. One music collection. One device. One service. Cd's are too expensive too. Cut the cost for marketing, development, production, cd cases, cds themselves, etc...
What's left? A digital track, encoded at monster levels without all the BS charges that come along with music... I want the artist to get paid - I don't care about the label. How do you do that?
Take control of the label - the media - the technology.