Sounds brilliant if you ask me...
Sure it's a risk. But it would be more of a risk if Apple bough UMG during a boom economy.
Is it a risk?
This venture may seem risky considering Apple's market share in the computer industry (who know if Apple may need that reserve to deal with the sluggish economy?), but wouldn't it be more risky to see Apple watch as the rest of the world becomes Windowized without much reason for people to want to buy Apple?
Apple could sit on their asses and wait until people "got a clue" and decided to switch, but most people probably aren't doing that as much as we'd all probably want. Why? It would seem that there is really no glaring incentive for non-Apple people to want to switch to Apple.
Our current market:
Sure we've got several major high-profile industries dependent on Apple, but for average Joe consumer, the real issue is whether having an Apple computer is going to simplify or complicate their life? And most people whom have worked the 9-to-5 probably don't want to think too hard. They probably do not understand Apple, have never tried Apple products, don't want to buy a more expensive product when they can get an emachine for $700.00 and like I said they simply don't want the headache of wondering if their applications will be compatible.
All of these are reasons why they probably don't have a giant influx of PC users buying Apple.
So I'm thinking that the problem is: Apple needs to be able to provide something that PCs can not.
And why not music?
Sure the music industry is probably hurting from Kazaa etc. but that also assumes that Kazaa will remain a sore in the music industry's side. If Apple could sell the music direct at a very high quality for a very decent rate ($0.25 to $0.50 a piece) than how much better would Apple be especially if the music is sold for a better price to Apple users than PC users? So, maybe Apple is not just looking to follow the Sony model, but to also supplant Kazaa.
And, who ever said that we'd still have music from UMG sold on CD's? Yep. I think a lot of people are assuming that CDs will still be sold by UMG. But what if they aren't sold? What if all songs from your hottest artists are only sold direct? Well, gee, yes UMG would be making less money per album (or would it?) but it wouldn't have to pay manufacturing costs, distribution costs, and the initial marketing costs for the CDs. After the album is created, how many middle men will be removed from the distribution channel? Well, gee, just about all of them.
So, UMG decides to not sell CDs anymore, to develop an email list of subscribers who are dying to download the newest and best stuff hot off the recording studio.
But, wait, what about all the ripping abilities that we have with iTunes? Well, why not rip some other music industry giants' stuff? There's no need to ever rip a UMG label again since you can now have them downloaded for nearly free.
So, the UMG model no longer needs to be considered one of the "losers" of the DCM. Only its competitors. And that means erosion of the competitors' revenues.
Sure, there are plenty of CDs that UMG has right now out and about for its entire libraries. But then again, if they were really in demand, wouldn't they already be sold?
Anyway, those are my $0.02. Hope I didn't insult anyone with these ideas. I believe that Apple is doing a great job answering that one nagging question posed by John Q Public: Why should I buy an Apple instead of a PC?
Well, if you want to have a more simple life, the answer is obvious. M$ did a number on Apple by holding the hot new versions of Office for ranson with later release dates, thus surpressing the Apple market. In a way, I would think that returning the favor may be in order. PC users may not like it. But oh, wel...
