Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

[MacRumors]

Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.

Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.

Canoo Interior​

Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.

The original plan was to price the Apple Car over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.

Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.

Article Link: Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

 

[adamw]

$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.

 

[cuiver]

100k baseline? What about an Apple Car SE for us less "fortunate"?

 

[antiprotest]

For that amount I can get my own "self-driving" car by hiring a driver or ubering myself everywhere.

I can hire four to eight people to carry me to the mall in a palanquin like an ancient king.

File:A covered sedan chair being carried by eight or nine men, wearing white with various coloured sashes and turbans.jpg - Wikipedia

en.wikipedia.org

 

[no_idea]

Lol…give it another year and the Bloomberg analyst will magically change the projections citing sources familiar with the project to 2027, then 2028, and so forth…this rumor will never die

 

[HobeSoundDarryl]

Hopefully inflation on spare kidney prices really ramps wayyyyyyyyyy up by then.

And who's ready for Apple Credit terms measured in decades?

Lifetime "same as cash" for the PRO MAX version?

 

[jaytv111]

Turn the Canoo into a giant apple and we'll talk.

 

[seanmills1020]

WHEELS NOT INCLUDED.

Set of four (4) wheels: $250,000

 

[TheYayAreaLiving 🎗️]

100k baseline? What about an Apple Car SE for us less "fortunate"?

We can't expect an Apple Car SE but we can expect an Apple Car Ultra.

 

[TheYayAreaLiving 🎗️]

Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?

 

[ghostface147]

Meh, electric cars are a small part of the market and will remain that way for awhile due to our crap electrical infrastructure and lack of chargers where a good portion of society lives, an apartment. And I don't mean put four chargers and call it a day, you need dozens at least for a decent sized apartment community.

 

[Lcgiv]

WHEELS NOT INCLUDED.

Set of four (4) wheels: $250,000

Mac Pro has entered the chat

 

[KaliYoni]

If the base Apple Car is priced at or around $100,000

If past behavior is any indication, the $100k version will have only 8Gb of memory and a passenger-side door that can only be opened from the outside. An actually usable configuration will be at least $150k…plus truly committed owners will also want the $750 car washing/drying chamois.

;-)

 

[HobeSoundDarryl]

Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?

You're wrong. I'm confident Apple could put the logo on toilet paper and a segment would refuse to use any other. They just managed to create a backlog for $20 handkerchiefs.

Apple Air? Water? Dirt? Rocks?

"I refuse to breathe inferior regular air. It's Apple air or (literal) bust for me"

However, jokes aside: if the car is as envisioned in the first part of the article, that would be very interesting and Applesque- even at an insane Apple price. A "regular" car with a steering wheel, etc that offers some highway assist is just another car... unless, it comes with dynamic island, the "iconic" notch ("that's not a notch, it's more windshield to the left & right") or both. (I'm just not good at "jokes aside").

 

[Naraxus]

With Apple's software as buggy as it is, this is such a hard pass from me.

 

[QCassidy352]

How does it take until 2026 if they’re not doing full autonomous driving? This new version sounds like just any other EV you can buy today?

 

[rictus007]

100k baseline? What about an Apple Car SE for us less "fortunate"?

Maybe is that I’m not “rich” (or “rich enough”) to pay for an expensive car …. But isn’t like cars are not investments. You need to replace them in a couple of years, so for me paying 100k for something that I will replace in 5-10 years is not a good deal.

 

[HobeSoundDarryl]

Meh, electric cars are a small part of the market and will remain that way for awhile due to our crap electrical infrastructure and lack of chargers where a good portion of society lives, an apartment. And I don't mean put four chargers and call it a day, you need dozens at least for a decent sized apartment community.

Did the EU legislate USB-C for car charging? Viva-la-lightning forever!!!

 

[Spock]

Apple will never release a car. Supporting a car is not something they will do. Sales and service will be a nightmare not to mention parts and since its Apple, you know third party parts wont exist because it will be as locked down as a John Deere tractor.

 

[vikingjunior]

Apple can't even get Siri working correctly.

 

[GSWForever8]

It'll be $99,999 and there'll be a $250,000 activation fee.

 

[MacLawyer]

Apple thinking the world is populated by the elites.

 

[GeoStructural]

Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?

I agree, I think this is going to fail harder than Apple TV+, Ping, and the butterfly keyboard mechanism.

 

[TheYayAreaLiving 🎗️]

Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.

Canoo Interior​

I think Tim Cook got this Canoo Interior idea from singing karaoke. This is what he wants us to do.

 

[Spock]

Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?

I don't think you are wrong.