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Apr 12, 2001
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Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.

Apple-car-wheel-icon-feature-yellow.jpg

Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.

canoo-interior-1.jpg
Canoo Interior​

Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.

The original plan was to price the Apple Car over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.

Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.

Article Link: Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026
 
Meh, electric cars are a small part of the market and will remain that way for awhile due to our crap electrical infrastructure and lack of chargers where a good portion of society lives, an apartment. And I don't mean put four chargers and call it a day, you need dozens at least for a decent sized apartment community.
 
If the base Apple Car is priced at or around $100,000

If past behavior is any indication, the $100k version will have only 8Gb of memory and a passenger-side door that can only be opened from the outside. An actually usable configuration will be at least $150k…plus truly committed owners will also want the $750 car washing/drying chamois.

;-)
 
Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?

You're wrong. I'm confident Apple could put the logo on toilet paper and a segment would refuse to use any other. They just managed to create a backlog for $20 handkerchiefs.

Apple Air? Water? Dirt? Rocks?

"I refuse to breathe inferior regular air. It's Apple air or (literal) bust for me" ;)

However, jokes aside: if the car is as envisioned in the first part of the article, that would be very interesting and Applesque- even at an insane Apple price. A "regular" car with a steering wheel, etc that offers some highway assist is just another car... unless, it comes with dynamic island, the "iconic" notch ("that's not a notch, it's more windshield to the left & right") or both. (I'm just not good at "jokes aside").;)
 
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Meh, electric cars are a small part of the market and will remain that way for awhile due to our crap electrical infrastructure and lack of chargers where a good portion of society lives, an apartment. And I don't mean put four chargers and call it a day, you need dozens at least for a decent sized apartment community.

Did the EU legislate USB-C for car charging? Viva-la-lightning forever!!! ;)
 
Apple will never release a car. Supporting a car is not something they will do. Sales and service will be a nightmare not to mention parts and since its Apple, you know third party parts wont exist because it will be as locked down as a John Deere tractor.
 
Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.

canoo-interior-1.jpg


Canoo Interior
I think Tim Cook got this Canoo Interior idea from singing karaoke. This is what he wants us to do.

 
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