Just popped-in to say:
Pop-up implies eventual pop-down after the pop-ulation is satisfied or the item proves generally pop-ular or absolutely un-pop-ular.
The original Edition watches were more of a perception-smashing marketing gimmick designed to break the snob-appeal of high-end mechanical timepieces.
Given that an Apple Watch does all the functions, except being like jewelry, that high end watches do, the Edition was necessary to move people beyond the aesthetic hang-up they would have against a black screen and something akin to Geek Wear. The gold Edition served this purpose and Apple Watch has cemented its place at nearly the top of the Watch industry.
So no great surprise that the pop-up are popping-down now as their customers can buy through conventional channels now. And if the ultra-spenders don’t replace, but go back to Swiss watches? No big deal because they are a rarified slice of the overall market, a market that Apple now is #2 in (within 3 years of entry.)
I don’t buy this pop up spin. Apple thought the Apple Watch would be “revolutionary” Tim’s exact word, and sales would be significantly higher.
And how did this cement apple’s watch in the top of the watch industry? The 10k watch was a flop, it became useless the day it was released due un under powered processor. So those who spent 10k plus had a buggy, slow as paper weight.
I think we need to stop the bs PR spin. Not everything that Apple does is gold, or a good decision. Steve’s one button mouse was a horrid mistake, thankfully he admited it.
The fact with the Apple Watch is that the initial release not only missed the mark on demand, but on who was buying it. While it is the best selling smart watch, and in my opinion one of the nicest, it isn’t a smash fit for many reasons.
The best thing that Apple has done is to refocus, stop this appeal to ultra luxury, and focus on health with a price drop.