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But you aren’t comparing like for like. Stripe does not operate an App Store on a 3% payment processing fee. They just operate payment processing.

Exactly.

There's a difference between running a platform and being a simple payment processor:

Platform Owners: Apple, Google, Sony, Nintendo, etc... 15%-30%

Payment Processors:
Stripe, PayPal, etc... 3%

It's amazing there's still confusion about this 44 pages into a thread...

:p
 
Add how does "10% 2.2 Apps that exhibit bugs will be rejected" and "3% 2.1 Apps that crash will be rejected" add up to "3% of rejected apps are fraudulent or bad code."? :eek:

Also that "14% information needed", I assume means Apple needs to know who the developer was. "3% 22.2 contain Apps that false, fraudulent or misleading representations or names use" and "2% 17.2 Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejections" are also important. The 52% is a collection of who knows what.

Apple says it rejected almost 1 million new apps in 2020 and explains common reasons why gives a more recent view:
"* 48,000 apps were removed for using “hidden or undocumented features,” often software tools that Apple uses internally for its own apps.
*150,000 apps were removed because they were spam or copied another app.
*215,000 apps were removed because they collected too much user data or other privacy violations.
*95,000 apps were removed for fraud, often because they changed after Apple’s review to become a different kind of app, including gambling apps or pornography.
And on top of all that.
*Apple booted 470,000 accounts from its developer program because of fraud.
What was the point of quoting all those figures? If I was an app developer and paying $99 a year for hosting my app on the app store I would expect the owner of the app store to police what I am paying for. Thus those figures mean nothing because policing the app store is what app developers expect of Apple.
 
Exactly.

There's a difference between running a platform and being a simple payment processor:

Platform Owners: Apple, Google, Sony, Nintendo, etc... 15%-30%

Payment Processors:
Stripe, PayPal, etc... 3%

It's amazing there's still confusion about this 44 pages into a thread...

:p
The only confusion is with those defending Apple. With the dutch case, Apple has proven that it only takes 3% for payment processing so where does the other 27% come from? What Apple has done is allow regulators to now probe this so called 'standard 30%' because if payment processing is only 3% then what is it costing all the other platform owners? and are the platform owners in collusion together to maintain this 30% when in actual fact it could be a lot lot lower.

All a regulator needs is a tiny crack to appear and they will pounce and it has happened to others in the past, meat producers, milk producers, utility companies, phone companies, clothing retailers, oil producers and the list goes on and their crime? they worked together to keep prices artificially high so they could reap the rewards of higher profits. Could this a case with the platform owners and this 30%. We will have to wait and see.
 
The only confusion is with those defending Apple. With the dutch case, Apple has proven that it only takes 3% for payment processing so where does the other 27% come from? What Apple has done is allow regulators to now probe this so called 'standard 30%' because if payment processing is only 3% then what is it costing all the other platform owners? and are the platform owners in collusion together to maintain this 30% when in actual fact it could be a lot lot lower.

All a regulator needs is a tiny crack to appear and they will pounce and it has happened to others in the past, meat producers, milk producers, utility companies, phone companies, clothing retailers, oil producers and the list goes on and their crime? they worked together to keep prices artificially high so they could reap the rewards of higher profits. Could this a case with the platform owners and this 30%. We will have to wait and see.
Regulators would have to prove collusion. If all the platform owners have come to 30% independently then there’s no collusion.
 
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Regulators would have to prove collusion. If all the platform owners have come to 30% independently then there’s no collusion.
That's the beauty of regulators, they have the power to get answers to questions that would otherwise go unanswered or get ignored. Like I said, all that regulators need is a tiny crack to appear and they now have that tiny crack which is Apple saying it only takes 3% for payment processing.

Until that day, the regulators had no power to turn up and say 'I suspect you of doing this, I want to check your books' because there was no evidence, everyone charged 30% and they were able to explain away the 30% thus the regulators had nothing to go in with. Yes they have power but they cannot just turn up and accuse a company of wrong doing without some form evidence or a hint that something is going on. Apple has now provided that evidence/hint. Now the regulators can go in an say they have suspicion of collusion because one company has proven their 30% is bogus, what about yours.

I have no doubt regulators in countries around the world are looking very very closely at the wording Apple is using in it's case with the Dutch ACM.
 
What was the point of quoting all those figures? If I was an app developer and paying $99 a year for hosting my app on the app store I would expect the owner of the app store to police what I am paying for. Thus those figures mean nothing because policing the app store is what app developers expect of Apple.
If you believe that $99 a year covers everything required to keep all the features of the App Store you don't know anything that is involved in running a digital store. Heck, Epic even at 13% is loosing money and while they claim they'll break even in 2023 the estimates project 2027 and we aren't even sure of that.
 
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That's the beauty of regulators, they have the power to get answers to questions that would otherwise go unanswered or get ignored. Like I said, all that regulators need is a tiny crack to appear and they now have that tiny crack which is Apple saying it only takes 3% for payment processing.

Until that day, the regulators had no power to turn up and say 'I suspect you of doing this, I want to check your books' because there was no evidence, everyone charged 30% and they were able to explain away the 30% thus the regulators had nothing to go in with. Yes they have power but they cannot just turn up and accuse a company of wrong doing without some form evidence or a hint that something is going on. Apple has now provided that evidence/hint. Now the regulators can go in an say they have suspicion of collusion because one company has proven their 30% is bogus, what about yours.

I have no doubt regulators in countries around the world are looking very very closely at the wording Apple is using in it's case with the Dutch ACM.
Interestingly claims of collusion between Apple, Google, Sony, Microsoft and Nintendo to all charge 30% is admission that these entities all compete with each other in that market. That means Apple can’t be singled out as a market in its own right because Apple can’t collude with itself in its own market.
 
Interestingly claims of collusion between Apple, Google, Sony, Microsoft and Nintendo to all charge 30% is admission that these entities all compete with each other in that market. That means Apple can’t be singled out as a market in its own right because Apple can’t collude with itself in its own market.
Of course not, they are different markets. But it has always been claimed that 30% is standard. Standard of what exactly? Saying something is a “standard” have never worked as a defense in EU. Google have tried it multiple times and been smacked harder every time.

And Epic takes 12%, now Microsoft takes 12% on games and only 5% for everything else.

Xbox games have exclusive deals with 10% cuts or less.

EU commission have launched an anti-competetive probe in to apples AppStore and it’s practices based on all the complaints that have been mounting. Especially after Spotifys case against apple.

Now that apple takes a 27% commission for alternative payments. They will be very interested to what this 27% is justified for. And other times apple takes a 15%. So if 3% is payment, 15% is profits then what is the rest of the 12% for?

This could be simple Rent seeking, this is an economic concept that occurs when an entity seeks to gain wealth without any reciprocal contribution of productivity. And is very illegal
 
Seriously, how often are you going to repeat that?

30% may have been standard charged by providers of proprietary closed platforms with gatekeeping power (of which Apple is certainly one. So are Microsoft for the Xbox, Nintendo for the Switch or Sony for Playstation) And if true, it’s evidence of collusion by market participants.
What collusion? Do you think if there was any indication that there was collusion between Apple and Google that Epic would have sued them separately? Epic could have requested evidence just as regulators can and would have the force of a judge behind their request.

Also did you actually read the article? Your statement effectively claims GOG, Steam, Microsoft Store, and Google play store are "providers of proprietary closed platforms"! o_O

Google play store is on freaking Android which allows side loading and one of the witnesses (Nokia) stated that causes a greater incident of trojan infection. The Microsoft Store (not to be confused with the Xbox store - which the California court seemed to do) is on Windows which is as open as MacOS which shares its App Store with iOS (allowing iOS programs that the developers haven't locked down to run on M1 Macs)
 
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Of course not, they are different markets. But it has always been claimed that 30% is standard. Standard of what exactly? Saying something is a “standard” have never worked as a defense in EU. Google have tried it multiple times and been smacked harder every time.

And Epic takes 12%, now Microsoft takes 12% on games and only 5% for everything else.

Xbox games have exclusive deals with 10% cuts or less.
Epic looses money even with Fornite to prop up its store and even they say it won't be profitable until 2023 even though "Current estimates indicate negative overall earnings in the hundreds of millions of dollars through at least 2027".

But this brings us back to the elephant in the room: why was the industry standard 30%? As I said before if Epic had even the smallest, even circumstantial, evidence that Apple, Google, Microsoft (Xbox) Store, and PlayStation Store, the Nintendo eShop were in collusion wouldn't they have produced it? Heck, wouldn't the governments be asking the same bloody thing? Yet crickets.

"Generally, plaintiff must pay 30% across most platforms. Indeed, for example, Epic Games has agreed to such a rate on all Fortnite transactions via the Microsoft (Xbox) Store, the PlayStation Store, the Nintendo eShop, and Google Play. Epic Games has also agreed to extra payments for certain platform holders above and beyond the standard 30% commission rate."

"sole focus on iOS devices simply ignores the market reality that is available to consumers. (...)
Moreover, the continued rise and popularity of cross-platform games like Fortnite and Minecraft offered on a variety of platforms, even beyond mobile gaming devices, are making switching between platforms seamless because a consumer can carry over rewards and progress between the diverse platforms." -
Case 4:20-cv-05640-YGR Document 812 Filed 09/10/21
 
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I have no doubt regulators in countries around the world are looking very very closely at the wording Apple is using in it's case with the Dutch ACM.

And I have no doubt that Apple knows this. All the more reason for Apple to not to give in without a fight, because the moment you make concessions for one market, you make concessions for all of them.

And I have no doubt that even as we speak, Apple has a backup plan for all possible scenarios, including third party stores (and I suspect it has something to do with ATT).

Maybe Apple ends up losing in the end (plenty of people thought Epic will initially win as well), and maybe the iOS App Store ultimately ends up resembling the Google play store and maybe that 30% cut vanishes completely some day but you know what? The scariest Apple is an Apple who genuinely believes that they are in the right and are willing to go thermonuclear to defend that right to the very end.

The Dutch legislators will have to earn their keep on this one. They will not find Apple such easy prey.
 
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Epic looses money even with Fornite to prop up its store and even they say it won't be profitable until 2023 even though "Current estimates indicate negative overall earnings in the hundreds of millions of dollars through at least 2027".
In the court filing. They proved they are in the red is for aggressively purchasing shares and exclusive deals. And Not for the store itself. And the same estimations they would become profitable in 2027 if they stopped aggressively purchasing exclusives and investing money. And if they increase their aggressive actions they expect profitability by 2023/24 as They gain market shares. But time will tell as they have increased their spending.
But this brings us back to the elephant in the room: why was the industry standard 30%? As I said before if Epic had even the smallest, even circumstantial, evidence that Apple, Google, Microsoft (Xbox) Store, and PlayStation Store, the Nintendo eShop were in collusion wouldn't they have produced it? Heck, wouldn't the governments be asking the same bloody thing? Yet crickets.
Well the EU is by launching an anti competitive probe in to Apple’s AppStore.
This is very likely an implicit collusion.
3BE462F8-77AB-425A-9E33-32256D09FB23.jpeg


The is nothing that supports a 30% fee to be fair. Standard based on nothing is just a meaningless word.
"Generally, plaintiff must pay 30% across most platforms. Indeed, for example, Epic Games has agreed to such a rate on all Fortnite transactions via the Microsoft (Xbox) Store, the PlayStation Store, the Nintendo eShop, and Google Play. Epic Games has also agreed to extra payments for certain platform holders above and beyond the standard 30% commission rate."
Well do you have evidence for this? Xbox store have multiple publisher paying way less than 10%. Same thing with PlayStation. And who have they agreed to pay more than 30% to?
"sole focus on iOS devices simply ignores the market reality that is available to consumers. (...)
Moreover, the continued rise and popularity of cross-platform games like Fortnite and Minecraft offered on a variety of platforms, even beyond mobile gaming devices, are making switching between platforms seamless because a consumer can carry over rewards and progress between the diverse platforms." -
Case 4:20-cv-05640-YGR Document 812 Filed 09/10/21

Well I’m happy to say that USA court’s opinion of what the market is aren’t relevant to a EU court that already said iOS is the sole relevant market.
ACM reasoning and ruling
10. In its assessment, ACM took into account that most Dutch only have access to one mobile operating system with that system’s appstore (single-homing): Apple’s operating system iOS with the App Store or Google’s operating system Android with the Google Play Store. In order to widen the reach of the dating app, app providers must be present in both the App Store and the Google Play Store (multi-homing).​
11. Multi-homing is critical to dating-app providers, because dating apps heavily rely on network effects: the greater the odds of a successful match are, the more appealing it becomes to use the app. Consumers that use dating services assume that the reach of their dating app is not limited to the mobile operating system on which the app has been downloaded. Dating-app providers are therefore forced, even more so than the average app provider, to be present in the both the App Store and the Google Play Store.
12. Apple does not allow alternative appstores on its smart mobile devices. Websites (mobile and desktop), too, are not alternatives for dating-app providers because, on those channels, the same functionalities cannot be offered as within an app.
13. That is why ACM establishes that Apple enjoys a dominant position on the relevant market for appstore services on the mobile operating system iOS for dating-app providers. On this market, Apple is, to a high degree, able to act independently from dating-app providers, and to dictate the conditions regarding access to the App Store. After all, dating-app providers have no realistic alternative to the App Store, and consumers do not take into consideration the conditions for dating-app providers when selecting a smart mobile device.
14. Having a dominant position is not illegal in and of itself. Abusing one, however, is. Apple’s dominant position means that Apple bears a special responsibility for preventing such abuse. This special responsibility sets limits to its freedom of action with regard to the conditions it uses vis-à-vis dating-app providers. Apple must weigh the effects of its conduct on its buyers against the objectives that it pursues with that conduct.​
 
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.....

But this brings us back to the elephant in the room: why was the industry standard 30%? As I said before if Epic had even the smallest, even circumstantial, evidence that Apple, Google, Microsoft (Xbox) Store, and PlayStation Store, the Nintendo eShop were in collusion wouldn't they have produced it? Heck, wouldn't the governments be asking the same bloody thing? Yet crickets.

......
There is no way Epic would have been able to go against the 'norm' on the 30% standard because as soon as they did the industry, critics and consumer groups would immediatly be asking 'why is Epic only charging x% for the same thing that all the other platforms are charging 30%'. It would get people curious and wondering why if Epic can do it, why can't the others thus the other platforms would be getting an increasing amount of awkward questions asking why they charge 30%. Even if Epic had evidence against any supposedly collusion, they are not about to whistleblow against platforms they know they need to host their games. Epic would be blackballed.
 
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In the court filing. They proved they are in the red is for aggressively purchasing shares and exclusive deals. And Not for the store itself. And the same estimations they would become profitable in 2027 if they stopped aggressively purchasing exclusives and investing money. And if they increase their aggressive actions they expect profitability by 2023/24 as They gain market shares. But time will tell as they have increased their spending.

Well the EU is by launching an anti competitive probe in to Apple’s AppStore.
This is very likely an implicit collusion.
View attachment 1959695

The is nothing that supports a 30% fee to be fair. Standard based on nothing is just a meaningless word.

Well do you have evidence for this? Xbox store have multiple publisher paying way less than 10%. Same thing with PlayStation. And who have they agreed to pay more than 30% to?


Well I’m happy to say that USA court’s opinion of what the market is aren’t relevant to a EU court that already said iOS is the sole relevant market.
ACM reasoning and ruling
10. In its assessment, ACM took into account that most Dutch only have access to one mobile operating system with that system’s appstore (single-homing): Apple’s operating system iOS with the App Store or Google’s operating system Android with the Google Play Store. In order to widen the reach of the dating app, app providers must be present in both the App Store and the Google Play Store (multi-homing).​
11. Multi-homing is critical to dating-app providers, because dating apps heavily rely on network effects: the greater the odds of a successful match are, the more appealing it becomes to use the app. Consumers that use dating services assume that the reach of their dating app is not limited to the mobile operating system on which the app has been downloaded. Dating-app providers are therefore forced, even more so than the average app provider, to be present in the both the App Store and the Google Play Store.
12. Apple does not allow alternative appstores on its smart mobile devices. Websites (mobile and desktop), too, are not alternatives for dating-app providers because, on those channels, the same functionalities cannot be offered as within an app.
13. That is why ACM establishes that Apple enjoys a dominant position on the relevant market for appstore services on the mobile operating system iOS for dating-app providers. On this market, Apple is, to a high degree, able to act independently from dating-app providers, and to dictate the conditions regarding access to the App Store. After all, dating-app providers have no realistic alternative to the App Store, and consumers do not take into consideration the conditions for dating-app providers when selecting a smart mobile device.
14. Having a dominant position is not illegal in and of itself. Abusing one, however, is. Apple’s dominant position means that Apple bears a special responsibility for preventing such abuse. This special responsibility sets limits to its freedom of action with regard to the conditions it uses vis-à-vis dating-app providers. Apple must weigh the effects of its conduct on its buyers against the objectives that it pursues with that conduct.​

Which brings us back to the circular argument of just what “fair” construes, and who decides (and too often, I find the term tends to be used interchangeably with “not in my best interests”). So it’s not that paying 15% or 30% is somehow “not fair” for these companies, it’s that they simply want to get away with paying the bare minimum of 3% for payment processing, and they simply won’t entertain settling for anything less.

And so I say, neither should Apple.

For one, you can’t argue that Apple should charge only the costs of payment processing and completely absorb the costs of operating the App Store, all while providing app developers with a ready user base in the form of 1 billion iphone users with a known propensity to spend.

In the same vein, competition (in the form of opening up the App Store) can produce an undesirable race to the bottom where rival app stores offer lower rates by compromising on areas like security or privacy practices.

I am an iOS user, and I know what I signed up for. To me, buying an iphone is like joining a union. Yes, there are annoying parts, but as a whole, I like that it gives users a collective voice to force app makers to behave (like ATT, for example, or the ability to manage app subscriptions in one place). If there are rival app stores, then the user base can be divided, losing power to app developers.

Second, what’s a “fair” profit for Apple to earn? Who decides how much is too much? Is it acceptable for a company like Sony or Nintendo only when they sell hardware at break-even rate and not when Apple sells immensely profitable iPhones?

Apple did create the iphone, the App Store, the user base, the ecosystem, everything, and they absolutely do deserve to profit off their IP. The government of another country is perfectly well within their means to step in and say “I think you are making way too much money and should give some of it back to developers”, but I don’t see how that line of reasoning is somehow any more “fair” than Apple opting to charge 30% just because.
 
[…]
Apple did create the iphone, the App Store, the user base, the ecosystem, everything, and they absolutely do deserve to profit off their IP. The government of another country is perfectly well within their means to step in and say “I think you are making way too much money and should give some of it back to developers”, but I don’t see how that line of reasoning is somehow any more “fair” than Apple opting to charge 30% just because.
People twist their logic like a pretzel trying to justify the logic taking the iOS app store and having government regulate it like electricity or why apple isn’t entitled to its profits.
 
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Apple should be free to charge any level of commission they like.

Nobody has to buy an iPhone, iOS apps are not a utility like water or electricity.

Similarly, nobody has to develop an app! Get a different career if your business model doesn’t work with the market status quo.

I have a 12 mini and the only apps I use on it are Apple created ones (I do use more apps on my iPad).

I remember when I worked in software development in the 90s how we got to keep at best 30% of the retail price.
We sold the software to a publisher/distributor who sold it to a wholesaler who sold it retail outlets.

The retail outlets bought a product for $60 and sold it for $99.
The wholesaler bought it for $45 and sold it for $60.
The publisher bought it from us for $30 and sold it for $45 (the publisher assembled the physical product CD with manual etc).

Were the retail outlets wrong to insist on a mark up of over 50% ?
Were the wholesalers wrong to acheive a markup of over 30% ?
Were the publisher wrong with a 50% markup (less their physical product creation costs) ?
 
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In the court filing. They proved they are in the red is for aggressively purchasing shares and exclusive deals. And Not for the store itself. And the same estimations they would become profitable in 2027 if they stopped aggressively purchasing exclusives and investing money. And if they increase their aggressive actions they expect profitability by 2023/24 as They gain market shares. But time will tell as they have increased their spending.

Well the EU is by launching an anti competitive probe in to Apple’s AppStore.
That wasn't the question: Again why was the industry standard 30%? Don't you think if the EU had even the smallest, even circumstantial, evidence that Apple, Google, Microsoft (Xbox) Store, and PlayStation Store, the Nintendo eShop were in collusion wouldn't they filed charges? Yet crickets. Only go after Apple and Google.
 
People twist their logic like a pretzel trying to justify the logic taking the iOS app store and having government regulate it like electricity or why apple isn’t entitled to its profits.
That assumes there is any logic in all this. No one wants to go anyway near the 'why was there an industry standard of 30%?' question. Not Epic, not the US government, and not the EU.
 
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Well, I for one look forward to looking great after I'm able to go and purchase all sorts of nice clothes and accessories after the wise regulators go after LV, Prada, D&G, and others for charging way too much for their products and fleecing consumers.
 
Which brings us back to the circular argument of just what “fair” construes, and who decides (and too often, I find the term tends to be used interchangeably with “not in my best interests”). So it’s not that paying 15% or 30% is somehow “not fair” for these companies, it’s that they simply want to get away with paying the bare minimum of 3% for payment processing, and they simply won’t entertain settling for anything less.
Fair depends on what context. Fair in this context is the market on the basis on anti competitive actions. And apples fees could simply be rent seeking.
Rent-seeking is the effort to increase one's share of existing wealth without creating new wealthAnd this is illegal in EU. And could be argued if apple tries to collect a Commission on third party payments.
And so I say, neither should Apple.

For one, you can’t argue that Apple should charge only the costs of payment processing and completely absorb the costs of operating the App Store, all while providing app developers with a ready user base in the form of 1 billion iphone users with a known propensity to spend.
Nobody is arguing it, it’s just a question of where they can charge their fees and how. It’s essentially a chicken and the egg problem. Apple didn’t produce 1 billion users, but a combination of both. No developers= iPhones will not sell. No iPhones= no consumers for developers on iOS.
In the same vein, competition (in the form of opening up the App Store) can produce an undesirable race to the bottom where rival app stores offer lower rates by compromising on areas like security or privacy practices.
Undesirable for who? It can just as easily be differences in services provided with the same security and privacy but lower costs. This is just fear mongering without probable cause.
I am an iOS user, and I know what I signed up for. To me, buying an iphone is like joining a union. Yes, there are annoying parts, but as a whole, I like that it gives users a collective voice to force app makers to behave (like ATT, for example, or the ability to manage app subscriptions in one place). If there are rival app stores, then the user base can be divided, losing power to app developers.
Users have no voice at all. It’s only apple’s decree that matters. With more competition user can as many say “vote with their dollars”
Second, what’s a “fair” profit for Apple to earn? Who decides how much is too much? Is it acceptable for a company like Sony or Nintendo only when they sell hardware at break-even rate and not when Apple sells immensely profitable iPhones?
can you argue they have rent seeking behavior? Can you argue they have anti competitive behavior towards developers? Do they have anti steering clauses? Do they all have mounting class action lawsuits and anti competitive investigations being launched around the world?
Apple did create the iphone, the App Store, the user base, the ecosystem, everything, and they absolutely do deserve to profit off their IP. The government of another country is perfectly well within their means to step in and say “I think you are making way too much money and should give some of it back to developers”, but I don’t see how that line of reasoning is somehow any more “fair” than Apple opting to charge 30% just because.
Apple and developers created the user base. Without developers the iPhone would have failed. And nobody is saying they can’t make money on their IP, the question is how.

If we look at the EU regulation on card payments and its reasoning we can perhaps draw some probable actions.

Interchange fees are indirectly paid by retailers, who subsequently pass the fee on to all consumers in the form of higher prices. Reducing unreasonably high interchange fees, should lower the costs to retailers for processing card payments, who would then be under pressure to pass on the savings to consumers through lower prices for goods and services.
Because there is only two card networks in EU such as visa and MasterCard it led to a fee Capp at 0.3%. It could be that apple might Be forced to break down exactly what the 15-30% pays for. And apple might be forced to allow developers not to pay for such fees in exchange of not benefiting that service.

30% breakdown example.
  • 3% payment processing IAP
  • 5% Customer support
  • 5% review fee
  • 5% iCloud storage fee
  • 10% advertisement fee
  • 2% IP proprietary code fee
Now they might only want to pay the review fee( as you can’t use the store otherwise) and just pay 5% commission and do everything else by themselves when it comes to IAP ability.

Now when the fees are transparent it can improve competition.
 
That wasn't the question: Again why was the industry standard 30%? Don't you think if the EU had even the smallest, even circumstantial, evidence that Apple, Google, Microsoft (Xbox) Store, and PlayStation Store, the Nintendo eShop were in collusion wouldn't they filed charges? Yet crickets. Only go after Apple and Google.
Active Collusion must have evidence first.
Implicit collusion is even hard to prove.
But a probe can uncover if any such thing is happening. Industry standard fee isn’t a thing. The fee could just as well been 90% or 5%. Right now the only explanation that exist is: because it is so because no reason.
 
Fair depends on what context. Fair in this context is the market on the basis on anti competitive actions. And apples fees could simply be rent seeking.
Rent-seeking is the effort to increase one's share of existing wealth without creating new wealthAnd this is illegal in EU. And could be argued if apple tries to collect a Commission on third party payments.

[…]
Sure anything can be argued and anything can happen. I’m waiting for the EU to limit profits and regulate the fees and commission for every business. They is where this is headed.
 
Well, I for one look forward to looking great after I'm able to go and purchase all sorts of nice clothes and accessories after the wise regulators go after LV, Prada, D&G, and others for charging way too much for their products and fleecing consumers.
Its almost you conflate things not related.
Prada is selling their goods.
Apple isn’t selling developers goods.
 
Sure anything can be argued and anything can happen. I’m waiting for the EU to limit profits and regulate the fees and commission for every business. They is where this is headed.
Not happening. Only for gatekeepers abusing their position. Nothing points to anything’s happening to competitive markets
 
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