I think the opposite. Yes the phonemarket is maturing but the companies that aggressively innovate and offer the consumers more value for money are winning here. Look at Huawei and other brands. Apple can ask more for their phones but to justify those price hikes it has to give the consumer a reason to go or stay with Apple.
iOS as MacOS are stagnant for years. Sure there have been updates but competition are on par or better. Apple can make a hiring freeze to satisfy investors, but its short term. Now it’s the time to push the envelope and invest in R&D for the future.
Since 2012 there has been only incremental updates and they’ve lost the crown in areas they were king. Even in design they seem to languish.
Apple used to rule education, video and publishing... those were the markets that set the stage for future developments. It’s in a very sad state today.
Apple computers have become a synonym for overpriced old hardware.
Greed and focus on investors will be their downfall. Every other tech company in the world are overhauling their whole range of offerings at least once a year. That’s how technology works.
To give you an example you can have an Samsung Galaxy S9 for € 27,-/month while the very old iPhone 8 still cost you € 42,-/month. Even diehard Apple fans should understand that there is no competition here in favor of Apple. The Huawei P20 Pro is even more affordable.
View attachment 816201 View attachment 816202
[doublepost=1547752229][/doublepost]
For a company the size of Apple there is remarkably little coming out since 2012. Where in 2012 they were leading the industry (which justified the price by offering state of the art hard- and software), they’ve become overpriced followers with outdated tech.
Yes, they’ve made big profits. But at the cost of what? They’ve lost markets they were once king and I don’t see a bright profitable future at the pace they’re innovating since 2012.
The excuse of an maturing phone market doesn’t hit Huawei and others. It’s better for Cook & Co to be realistic and look at the real reasons. They’re not offering value for money like they used to.