Apple to Donate Towards Hurricane Helene Relief Efforts, Tim Cook Says

[klrobinson999]

It's crazy how many towns have been destroyed and how bad the impact of this has been. The response so far has been really pathetic from the government and companies compared to other prior disasters. Hopefully bigger players like apple chipping in gives a bit more notice to the catastrophe.

Government had boots on the ground before the hurricane, then pivoted to the hardest hit areas. Many areas continue to be inaccessible. There are no miracles here. Let's forego politics (this shouldn't be political), and focus our energies on doing the best we can with the resources we have.

 

[klrobinson999]

Why don’t they say the amount of money they’re donating? Apple has billions and billions on the bank, I assume people from Florida have spent several billions on Apple throughout the years. So Timmy is spending $ 5,- and use those free advertising??? Come on Apple be transparent and honest!

If you're that desperate to know how much Apple is donating, wait until the financial reports at the end of the quarter. It'll be included.

 

[bayportbob]

a) It's impossible to know what the government's response is because news organizations aren't covering the destruction like they would if it were somewhere more accessible. Basically nobody can get into or out of the worst-hit areas right now. In many cases literally the only way in or out is on foot or by helicopter. The people responding are way too busy to post crap on social media.

b) With our federal system, FEMA and the feds can basically only provide assistance to state authorities, who are mostly providing assistance to local authorities. Federal support is ramping up as quickly as it can and supporting the areas that can actually be helped the most right now. It's not just a question of who needs help the most. Logistics are a real thing, and they need to get things to where they can do the most good, and the "where" is sometimes counterintuitive to laypeople like you and me.

c) The biggest role of FEMA and other federal agencies is going to be in the next weeks, months, and years, not in the immediate aftermath. It's going to be rebuilding roads and bridges. Those efforts won't be apparent for quite a while because they aren't overnight projects.


Routine response to this sort of thing. Always silly. How often do you give someone $100 in order to save $21 that you owe to someone else? Donations like this are a net outflow of $79 for every $100 donated in the best case for them.

after the hurricane Ian that demolished fort Myers beach and Cape Coral in 2022, Florida rebuilt roads and bridges and had them open and operational in about a week to access their island cities and get people on and off them which gave access for rebuild home and infrastructure efforts with supplies, equipment, and workers. that area is still rebuilding but life has been going on post Ian, I have friends and relatives that were affected there .

 

[Supercyborgninja]

Why don’t they say the amount of money they’re donating? Apple has billions and billions on the bank, I assume people from Florida have spent several billions on Apple throughout the years. So Timmy is spending $ 5,- and use those free advertising??? Come on Apple be transparent and honest!

Not that I even inherently disagree with you, but it's wild things are so dystopian that we feel a stronger need to push corporations to ethically help our citizens than our governments, because we know the gov won't do much lol.

 

[Rotten_Apple__]

Sure, but you notice they don't say how much? It's still good PR, but most companies would be touting how much. I think it's more tactful this way. Otherwise it feels too self-promoting.

Or they could be grandstanding for donating 2 cents.

 

[iOS Geek]

Everything helps, but I really think they, and anyone should just give quietly. No need to shout it from the mountain top how much you are giving. I memory serves me right, Steve Jobs never said anything about charitable donations that were made. Some thought they never donated, other thought opposite. I have no answer to what, but I could very well see quiet donations made purely to help with no need for recognition A million dollars is nothing to a company Apples size, but it is a sizeable donation to the rest of the world none the less. With all that damage though it is a mere drop in the bucket.

The problem is nowadays, if you announce it…you’re saying it to win points. If you don’t announce it…people throw a fit and claim you aren’t doing anything.

 

[wonderings]

The problem is nowadays, if you announce it…you’re saying it to win points. If you don’t announce it…people throw a fit and claim you aren’t doing anything.

who cares what people think? The people getting the help are getting helped, why does anyones opinion matter? Steve Jobs handled it just fine when he was around, as far as I am aware they never declared how much they are giving or who they were helping.

 

[Graphikos]

Or they could be grandstanding for donating 2 cents.

Yep. This is the other side of the coin and where transparency comes in. You are damned if you do, damned if you don't. I'm sure Apple is doing a fair amount. They always have in the past.

 

[I7guy]

Not that I even inherently disagree with you, but it's wild things are so dystopian that we feel a stronger need to push corporations to ethically help our citizens than our governments, because we know the gov won't do much lol.

Nobody is pushing anyone anything not dystopian. It’s about private and public coming together towards common goals.

 

[vjl323]

Apple can take all of PR they deserve as long as what they are doing ultimately helps someone.

We can use all the help we can get - as cell service and power hopefully come back in the days and weeks ahead, I think we will find, unfortunately, that we have 1000s of deaths here in WNC. Entire towns are gone. Entire blocks of houses are missing. And that's just what we know about. Yancey County, NC feels the impacts of storms far more than Asheville does and they're far more remote - I can't imagine the kind of situation the residents there are in, still cut off from each other.