Apple to Drop Prices of Notebooks?

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 22, 2008.

  1. MacRumors macrumors bot

    MacRumors

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    Investment bank Piper Jaffray issued a note today based on Apple's future outlook in 2008 and 2009. During their financial conference call, Apple told investors that they expect the company's gross margins will by down to 31.5% (from 34.8%) in Q4 2008 with expectations of further declines down to 30% for fiscal 2009.

    The investment bank believes that while Apple tends to be conservative in their predictions, they also expect that Apple may be preparing to cut prices of existing prices to maintain sales momentum. They believe there's an "80% chance" that Apple will introduce redesigned MacBooks and possibly MacBook Pros at lower price points. Specifically, the quote prices starting at $999 (down from $1099) for the MacBook and $1,799 (down from $1999) for the MacBook Pro. They also expect "slightly redesigned" iPods and "lower-cost" iPod Touches in time for the holiday buying season.

    Apple's financial conference call has sparked off a flurry of speculation about their future "mystery" product. A Page 2 rumor even reintroduces an unconfirmed possibility of a MacBook Touch.

    Article Link
     
  2. macenforcer macrumors 65816

    macenforcer

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  3. AliensAreFuzzy macrumors 68000

    AliensAreFuzzy

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    #3
    That would be super as I will soon be in the market for a new laptop to replace my original MBP.
     
  4. MacGeek7 macrumors 6502a

    MacGeek7

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    #4
    That's good to hear...maybe I won't have to wait so long to update my MB :D
     
  5. t0mat0 macrumors 603

    t0mat0

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    MB and MBP multi-touch is not a matter of if, but when.

    Why would Apple cut its profit margins? It isn't Dell, making low end kit, with small margins, so why do it? Piper Jaffray seems to have been going out on a limb here. They'll bump everything i'd imagine. Wouldn't see APple reducing any price points much, if at all, unless they have a better line planned.
     
  6. Glueeater macrumors regular

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  7. angemon89 macrumors 68000

    angemon89

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    These new rumors are awesome. First MacBook touch now this. Woot!
     
  8. arian19 macrumors 6502

    arian19

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  9. salbenacci macrumors newbie

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    #9
    How about the MBA? If the price for the MBP drops to $1,799 (which is currently the price of the standard MBA), how much do you guys think the MBA would cost?:rolleyes:
     
  10. AliensAreFuzzy macrumors 68000

    AliensAreFuzzy

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    #10
    I'd guess probably down to $1,599. But I wouldn't expect to see that until they release an updated version.
     
  11. urbanskywalker macrumors 6502

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    #11
    I hope they don't loose the student price cut in the change.
     
  12. Sky Blue Guest

    Sky Blue

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    #12
    I can see Apple lowering the MacBook prices...




    ...CD-ROM drives and 512MB for everyone!
     
  13. solipsism macrumors 6502a

    solipsism

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    #13
    Looking at how much business Apple does with Macs and the projection for the next quarter Mac sales the estimated price drop and the gross margin estimate don't add up.

    What is more likely is that the cost of the notebooks will rise. For example, aluminum in the MacBook line and better display panels.
     
  14. Freezerburnt macrumors newbie

    Freezerburnt

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    #14
    What About Education Pricing?

    I think that a price drop would be great, as long as education discounts stay the same (however I see this as very unlikely, as you can currently get $200 a Macbook Pro, meaning the price would be down to something around $1500 for the lower end model).

    What do you think? Do you think that a price drop would affect the Education Store pricing at all?
     
  15. Nik macrumors 6502a

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  16. Peace macrumors Core

    Peace

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    More speculation from a financial analysts. Just what we need.

    not saying they're wrong though
     
  17. macenforcer macrumors 65816

    macenforcer

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    #17
    Well when you can get a fully loaded Lenovo Thinkpad for $1200 something is very wrong. Even if apple drops the prices by $500 its still a ripoff but at least less of one. Right now its is borderline illegal.
     
  18. Sky Blue Guest

    Sky Blue

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    #18

    Even worse than that ... those fake media invites will be circulating soon!
     
  19. Xavier macrumors 68030

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    #19
    Interesting. I think I might be back in the market for a new MBP with the redesign after all :apple:
     
  20. Snowcat001 macrumors regular

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  21. kabunaru Guest

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    #21
    About time Apple... About time...
    Now if you can only drop the Mac Pro's price to $2299 and iMac's (basic) to $999 and then it would be very nice.
     
  22. Squonk macrumors 65816

    Squonk

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    #22
    I lower cost MB? Yes please!

    Can they deliver a lower priced MB with LED back lighting?

    So, we might have something like:
    MB 13", 1GB, 160GB, combo $999
    MB 13", 2GB, 200GB, SD $1199
    MB 13", 2GB, 250GB, SD Black $1399

    MBP 15", 2GB, 200GB, SD $1799
    MBP 15", 2GB, 320GB, SD $2299 (faster)
    MBP 17", 2GB, 320GB, SD $2599

    That would be very cool. And just think of the refurb pricing - OH YEAH!!!
     
  23. Nik macrumors 6502a

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    #23
    With a contract which costs 10$ a month, yay! :)
     
  24. wake6830 macrumors regular

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    #24
    Figures. I just gave up and bought my wife a MBP last week.
     
  25. chinodragon macrumors newbie

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    #25
    YAY! im going to save myself a couple bucks now
     

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