I'm just not comfortable with this idea, though I've been sitting here for a few minutes trying to figure out how to articulate why.
I mean, I
guess digital downloads work just as well... and they're cheaper too...
One thing I do fear is that this might play further into the anti-Apple FUD. People already have these mistaken impressions that Macs can't use Office, you can only use Apple's own mouse and keyboard... now are people going to see the lack of boxed software in the Apple store and start the whole "Macs have no software" argument all over again?
It will also make it a bit more difficult to buy software for other people. But that's a pretty weak argument by itself