I guess I'm slightly confused because at times you seem to be saying the ad was just an ad and at other times you seem to be saying the ad was literal and IBM circa 1984 really was like Big Brother and the "entire information age" really was at stake.
You're confused because I haven't been commenting on the ad at all. This conversation has been about Jobs' description of the ad that you posted to start this conversation.
Besides being big what did IBM circa 1984 have to do with Big Brother?
It's right in the quote that you posted from Jobs. He saw IBM's bid to control the entire computer industry as key to the "entire information age." That was what Big Brother was about in the novel. Controlling all information. A surveillance society.
But controlling is.![]()
Sure, but there is a huge difference between a company controlling it products, especially in a non-monopolistic market, and a government controlling it's people.
And, just to be clear about this once more, I'm not saying Apple is literally like Big Brother. I'm saying that w/in the context of the 1984 ad's rhetoric Apple (which is not literally like Big Brother) could replace IBM (which is also not literally like Big Brother) because Apple (in no small part to its strict, wall-garden approach) is in a very dominant position in emerging tech-based markets today in a similar way that IBM was in a very dominant position in emerging tech-based markets 25yrs ago.
Except that we were not talking about that. We were talking about Apple replacing IBM in Jobs' description of the ad that you posted. And the fact that Apple is not dominant in any significant market right now.
Especially when compared to the IBM of 1984. IBM and the clones had 50% of the computer market in 1984 and they were growing at an extraordinary rate. Apple and Commodore were their only significant competitors, and Commodore disappeared almost overnight. They were up around 90% by 1990. That's domination. Apple's 25% share of the smartphone market or 5% share of the computer market or even 60% share of the digital music player market don't compare. Even the 75% share in the "media tablet" market isn't domination. It's just first mover advantage. Obviously, that share is temporary and on the way down.
H-Y-P-E-R-B-O-L-E. Unless, of course, you believe Jobs literally considered IBM to be a real life incarnation of Orwell's Big Brother and that the fate of the world hinged on people buying Apple branded personal computers instead of IBM branded personal computers. You are right that it wasn't market share in a random industry. It was market share in the desktop computer industry which just happened to be the industry Apple was competing against IBM in hence the painting of Big Blue as evil and and Apple as the little underdog that was humanity's only hope.
I don't think Jobs saw IBM as a literal Big Brother, but, as evidenced by the quote you posted, he didn't see this as a simple David vs Goliath fight either. He literally saw the significance of computer industry to be key to the information age. He was right! Do we have an interoperable internet based on open standards if every computer on the planet is made by IBM? I doubt it.
Just humor me, but how exactly are you lumping Adobe in with MS in Google w/regards to trying to control information?
Adobe completely controls the format of a huge source of content on the internet.