The future is digital download, but through sites that offer downloads with far less DRM than Apple. I have been buying all my software digitally for years, but from the developer's websites (Microsoft, Ambrosia, Sillysoft, etc...). I also use Steam, which while restrictive doesn't even approach the levels of restriction the Mac App store has. The Mac app store is a joke to anyone who knows how to go under the hood of a Mac. It severely limits the ability of programs to function to their full capacity. For that reason I only use it as a guide now. If I see something there I like (i.e. Call of Duty Modern Warfare) then I go to a separate site (i.e. Direct2Drive (IGN)) and buy it. For example, with COD MW there is still DRM, but at least I can play multiplayer with no problems and change settings using more advanced features of the program, and I have a separate data folder with the program so I can add mods. Mod Warfare is NOT available to people who pay the same or more money to buy this particular product on the App Store. And I read with horror the comments people have on all types of different products they have bought from the store. Terrible memory management, more tuned for the iOS and ported over to Mac, worthless product that would never be sold through another distribution channel in this way, or entire parts of the program eliminated or not working. The lack of root access is the real killer. OS Lion reminds me of the "Launcher" Apple pushed on us way back in the classic days. Made for and used by the computer-illiterate.